SBD/Issue 46/This Week's SBJ

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.

THIS WEEK'S HEADLINES

This week’s cover story examines the NFL’s TV rights deal, with a focus on the
league’s extension with DirecTV.

Hard liquor companies lining up to sponsor NASCAR teams.

Backstage as the Grizzlies begin to play in FedExForum.

One-On-One with NASCAR driver Matt Kenseth.


DEPARTMENTS


The Lefton Report: NASCAR race left holding the bag as Pop Secret ends sponsorship; dominoes lined up in NFL team colors; baseball film festival in the lineup at New York theater.

Media Tracker: NFL ratings rundown at midseason; Breeders’ Cup trend line and top markets.

Tube Talk: ESPN2 reserves hockey spotlight for junior championship; Time Warner Cable’s digital sports tier off to a slow start.

No Bull: Workwear/fashion brand Dickies joins the sponsor stable of Professional Bull Riders.

Labor & Agents: Track and field agents draft bylaws for new trade association, suggest athletes may be next; NHL players union looks to role of NBA agents in basketball lockout.
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