Warriors Break Ground On Arena LA 2024's Venue Plan Clears Hurdle Supreme Court To Hear More On N.J. Betting Fox Sports To Stream Super Bowl LI O'Reilly-Trump Interview Before Super Bowl Shock Doctor Sponsors Jr. NBA League Glen Taylor Ups Target Center Investment CFP Names Three To Selection Committee Packers-Cowboys Sets Divisional Game Record SBJ In-Depth: Sponsorship and Marketing
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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
THIS WEEK'S HEADLINES
This week’s cover story examines the NFL’s TV rights deal, with a focus on the
league’s extension with DirecTV.
• Hard liquor companies lining up to sponsor NASCAR teams. •
Backstage as the Grizzlies begin to play in FedExForum.
One-On-One with NASCAR driver Matt Kenseth.
The Lefton Report: NASCAR race left holding the bag as Pop Secret ends sponsorship; dominoes lined up in NFL team colors; baseball film festival in the lineup at New York theater.
• Media Tracker: NFL ratings rundown at midseason; Breeders Cup trend line and top markets.
Tube Talk: ESPN2 reserves hockey spotlight for junior championship; Time Warner Cables digital sports tier off to a slow start.
No Bull: Workwear/fashion brand Dickies joins the sponsor stable of Professional Bull Riders.
• Labor & Agents: Track and field agents draft bylaws for new trade association, suggest athletes may be next; NHL players union looks to role of NBA agents in basketball lockout.