Adidas Expands Partnership With Kanye Trump Denies Inviting Tyson To Convention Michael Bidwill Bullish On Digital Distribution Public Service To Honor Pat Summitt Sabres Move Exhibition To Penn State Weather Delays Blue Jays-Rockies Game Experience Partners With Blue Jays Frontier To Sponsor Buccaneers Significant Soccer Friendly For OKC
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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
THIS WEEK'S HEADLINES
This week’s cover story examines the NFL’s TV rights deal, with a focus on the
league’s extension with DirecTV.
• Hard liquor companies lining up to sponsor NASCAR teams. •
Backstage as the Grizzlies begin to play in FedExForum.
One-On-One with NASCAR driver Matt Kenseth.
The Lefton Report: NASCAR race left holding the bag as Pop Secret ends sponsorship; dominoes lined up in NFL team colors; baseball film festival in the lineup at New York theater.
• Media Tracker: NFL ratings rundown at midseason; Breeders Cup trend line and top markets.
Tube Talk: ESPN2 reserves hockey spotlight for junior championship; Time Warner Cables digital sports tier off to a slow start.
No Bull: Workwear/fashion brand Dickies joins the sponsor stable of Professional Bull Riders.
• Labor & Agents: Track and field agents draft bylaws for new trade association, suggest athletes may be next; NHL players union looks to role of NBA agents in basketball lockout.