Undefeated Western Michigan In Bowl Game Negotiations UH Regents Chair Blasts Big 12 Expansion Process Liberty's Hire Of McCaw Kept Secret Within School Liberty Univ. Hires Former Baylor AD Ian McCaw Texas Hires Houston's Herman As Football Coach Rutgers AD Hobbs Discusses First Year On Job USC Draws Lowest Attendance Since '02 Details On Radakovich's New Clemson Deal Vinik Says Lightning Breaking Even Financially UCF Alums, Donors Worried About Attendance
SBD/Issue 46/Sponsorships, Advertising & Marketing
Vanity Fair: Buccaneers Top Florida’s Pro Sports Tags Offer
Published November 16, 2004
The Buccaneers’ specialty license plate was Florida’s best-seller out of the state’s nine pro sports teams for FY ’04 ended June 30, according to Alan Snel of the TAMPA TRIBUNE. The Bucs plate was selected by 44,443 people for $25 each, compared to the second-ranked Dolphins with 24,761. The Lightning finished seventh with 3,412 tags, and the D’Rays were last with 1,414. Combined sales for the nine teams was $2.62M for 104,735 tags. Each team’s charity receives 10% of the revenue (TAMPA TRIBUNE, 11/13).