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SBD/Issue 46/Sponsorships, Advertising & Marketing
Vanity Fair: Buccaneers Top Florida’s Pro Sports Tags Offer
Published November 16, 2004
The Buccaneers’ specialty license plate was Florida’s best-seller out of the state’s nine pro sports teams for FY ’04 ended June 30, according to Alan Snel of the TAMPA TRIBUNE. The Bucs plate was selected by 44,443 people for $25 each, compared to the second-ranked Dolphins with 24,761. The Lightning finished seventh with 3,412 tags, and the D’Rays were last with 1,414. Combined sales for the nine teams was $2.62M for 104,735 tags. Each team’s charity receives 10% of the revenue (TAMPA TRIBUNE, 11/13).