SBD/Issue 46/Sponsorships, Advertising & Marketing

NBA Marketing Notes: Adding Shaq Means Spike In Heat Gear

Heat Merchandise Sales Up
Ten-Fold In Week One

SHAQ-CESS: In Ft. Lauderdale, Sarah Talalay cited a SportScanINFO report as saying that sales of Heat merchandise during the first week of the season were up “almost 10 times compared to the same week in 2003.” Sales figures rose from $23,500 during last year’s period to $256,287 this year (Ft. Lauderdale SUN-SENTINEL, 11/14).

DREAM WEAVER: In Memphis, Ronald Tillery reports Nike’s Jordan Brand will be presenting sponsor of “The Family of Sport” symposium at FedExForum as part of the annual Dr. Martin Luther King Jr. Day celebration from January 14-17 put on by the Grizzlies, National Civil Rights Museum and city of Memphis. The symposium will feature “nationally prominent Jordan Brand athletes and local Memphis sports stars who will share stories about how their families worked together in the spirit of Dr. King to help reach their athletic goals.” The Grizzlies’ MLK Jr. Day game against the Rockets will be broadcast on TNT (Memphis COMMERCIAL-APPEAL, 11/16). King was assassinated in Memphis in ‘68.

CLOSING COSTS: In Sacramento, R.E. Graswich noted one of the NBA Kings’ “strategic alliances” partners, Anchor Financial, “sent letters to Kings ticket holders offering no-fee home loans. A couple of fans drew connections between Kings ticket prices and the second mortgages fans might need to buy their tickets.” Fan Joe Babich: “This is the first time they have admitted their ticket pricing has really gotten out of control.” But Anchor Financial Manager Eric Grathwol said, “For us, it’s a value proposition for a target audience. We want to rise above the clutter.” Graswich noted Kings Strategic Alliances Dir Mike Long “lets only about five partners have access to the mailing list” (SACRAMENTO BEE, 11/15).

WIZARDRY: In Orlando, Brian Schmitz reports the Wizards “made an unusual request last week” during a game against the Magic at MCI Center. They “asked that Magic players sitting on the floor near the bench not block courtside advertising signs” (ORLANDO SENTINEL, 11/16).

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