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SBD/Issue 46/Hot Reads
Published November 16, 2004
The JACKSONVILLE BUSINESS JOURNAL’s Liz Flaisig writes, “It might be difficult to measure the return on sponsoring Super Bowl XXXIX until after the game, but tangible benefits to top local sponsors are already visible. … The [six top sponsors] will appear on all the host committee's promotional efforts, such as 150,000 visitor's guides and banners that will decorate the city as the February 6 game approaches” (JACKSONVILLE BUSINESS JOURNAL).
The Portland OREGONIAN’s Rob Fernas writes, “The ABA has expanded by nearly 400[%] this season, a rate unprecedented in the history of major professional team sports. … Although expansion has helped the league promote inclusion and diversity by creating business opportunities for minorities and women, evidence of growing pains is widespread” (Portland OREGONIAN).
The N.Y. TIMES’ Murray Chass writes Angels Owner Arte Moreno is
“missing an opportunity by being short-sighted and focusing
on Los Angeles. Calling themselves the Los Angeles Angels might enhance
the team's media packages – television, cable and radio – and bring in
more sponsorship, signage and advertising dollars, but none of that would
be guaranteed money. Selling rights to name the team, on the other hand,
would produce cash, both instant and in a steady stream” (N.Y. TIMES).