The Big Rocket: Cingular Merges Clemens, Johnson In Ad

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Cingular Wireless is running a TV and print campaign, via BBDO, featuring Astros P Roger Clemens and D’Backs P Randy Johnson. The campaign touts Cingular’s merger with AT&T Wireless, and the first spot joins the hurlers together into a larger, more powerful player (THE DAILY). In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reported that Cingular “was hoping to air [the ad] during the World Series,” but was waiting government approval of the merger (SPORTSBUSINESS JOURNAL, 10/25 issue).