SBJ’s November 22 In-Depth: Financial Services Sponsorships

For banks, the key to landing customers is building relationships. Many use sports to help make that lasting connection. This In-Depth Report will explore some of the ways that banks have activated sponsorship on the national and local levels, and how they leverage naming-rights deals to gain the most exposure. Who does the best job of crunching the numbers and making sports pay off with more customers? Closing Date: Nov. 8, 2004. Materials Due: Nov. 10, 2004. To find out more about SportsBusiness Journal's Special Reports and In-Depth sections please call Ad Sales Director Tom Kilby at 212-500-0711 or email at tkilby@sportsbusinessjournal.com.

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THE DAILY by contacting Heather Crawley at (704) 973-1500.