Dew Action Sports Tour Announces Inaugural Dates And Sites

The Dew Action Sports Tour has reached two-year agreements with five sites to host the inaugural events on its ‘05 schedule. NBC, which co-owns the tour with Clear Channel, plans to broadcast 19 hours of mostly live coverage of the season. The tour projects attendance of 100,000 at each stop, and estimates economic impact of $20-30M per city. The following details the ’05 season (THE DAILY):

NOTES: NBC Sports Ventures VP/Business Development Kevin Monaghan said of the Dew Action Sports Tour, “We want to create the PGA Tour and NASCAR of action sports” (ORLANDO SENTINEL, 10/28). In Denver, Jason Blevins reports the five sites “bested 15 other cities” for tour stops. Dew Action Sports Tour GM Wade Martin: “This is the next era of these amazingly popular sports. What was really needed for the next stage is a tour” (DENVER POST, 10/28). Kentucky Commerce Cabinet Secretary Jim Host: “We’re tickled with this. We think it’s going to be a home run” (CINCINNATI ENQUIRER, 10/28). San Jose Mayor Ron Gonzales: “While the event will take place inside the arena, fans can enjoy walking around downtown San Jose. I know the businesses will be excited with the economic benefit” (SAN JOSE MERCURY NEWS, 10/28). Portland Mayor Vera Katz: “We’ve always viewed ourselves as a center for action sports” (Portland OREGONIAN, 10/28).