Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
THIS WEEK'S HEADLINES
This week’s front-page story examines new IMG Owner Ted Forstmann’s plans
for the agency.
• Five founding sponsors step up for Dew Action Sports Tour. •
Broncos Owner Pat Bowlen builds a mile-high reputation.
MLB Cardinals may prove profitable despite high payroll.
One-On-One with AFL Properties Exec VP Glenn Horine.
The Lefton Report: NBA marketers land sponsor renewals, hunt for some replacements; Nokia calls for agency review; Baseline Sports goes fishing for business with NFL-licensed tackle boxes.
• Media Tracker: Week-by-week ratings for Fox Saturday baseball, top 10 MLB markets, ESPN numbers for Pete Rose movie.
Tube Talk: Fox, CBS pass the 90 percent mark in NFL sales, turn to different pricing strategies on remaining inventory; Comcast might get new role in D.C. baseballbroadcasting; agency offers contrarian view on Olympic ratings.
Campus Beat: Virginia Tech frees up money for branding and image-building campaign as it makes the move to ACC football; Host Communications loses longtime executive.
• Labor & Agents: SFX Sports opens offices in Moscow and South America, tests the waters in India; Rosenhaus adds to his NFL roster; nutritional supplements go to retail with stamp of approval from NFLPA, NFL.