Steelers' Villanueva Stars In Ad For USAA Octagon Formally Announces Rebrand HBO Moving Production Of "Ballers"? Mercedes-Benz Stadium Adds Scana As Partner Bevacqua Enthused By Response For Ryder Cup NHL Reportedly Set To Launch In-Arena App Chris Evert Places Boca Raton Estate On Market Syracuse Wrapping Up MetLife Stadium Deal LA 2024 Bid Gets $250M Guarantee From State Concerts Expected To Boost U.S. Grand Prix Crowds
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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
THIS WEEK'S HEADLINES
This week’s front-page story examines new IMG Owner Ted Forstmann’s plans
for the agency.
• Five founding sponsors step up for Dew Action Sports Tour. •
Broncos Owner Pat Bowlen builds a mile-high reputation.
MLB Cardinals may prove profitable despite high payroll.
One-On-One with AFL Properties Exec VP Glenn Horine.
The Lefton Report: NBA marketers land sponsor renewals, hunt for some replacements; Nokia calls for agency review; Baseline Sports goes fishing for business with NFL-licensed tackle boxes.
• Media Tracker: Week-by-week ratings for Fox Saturday baseball, top 10 MLB markets, ESPN numbers for Pete Rose movie.
Tube Talk: Fox, CBS pass the 90 percent mark in NFL sales, turn to different pricing strategies on remaining inventory; Comcast might get new role in D.C. baseballbroadcasting; agency offers contrarian view on Olympic ratings.
Campus Beat: Virginia Tech frees up money for branding and image-building campaign as it makes the move to ACC football; Host Communications loses longtime executive.
• Labor & Agents: SFX Sports opens offices in Moscow and South America, tests the waters in India; Rosenhaus adds to his NFL roster; nutritional supplements go to retail with stamp of approval from NFLPA, NFL.