SBD/Issue 20/The Back of the Book

Turnstile Tracker: NL Caps Season 9.1% Ahead Of ‘03

The following presents MLB NL final attendance for the '04 regular season. The NL is up 9.1% compared to last season to an average of 31,268 per game. Seven clubs eclipsed the 3-million mark, and the Expos were the only club to fall under 1 million total fans. League-wide, attendance is up 7.9%, as over 72 million fans attended MLB games, an average of 30,254 (SportsBusiness Journal research).

FINAL '04 NATIONAL LEAGUE ATTENDANCE
CLUB
DATES
TOTAL
AVG.
% CAP.
'03 AVG.
% +/-
'03 DATES
Dodgers
81
3,433,315
42,387
76.6%
38,748
9.4%
81
Phillies
79
3,206,532
40,589
93.3%
28,974
40.1%
78
Giants
81
3,258,864
40,233
98.6%
40,307
-0.2%
81
Cubs
81
3,131,764
38,664
99.5%
36,996
4.5%
79
Cardinals
80
3,048,427
38,105
74.7%
35,931
6.1%
81
Astros
81
3,044,790
37,590
92.9%
30,299
24.1%
81
Padres
81
3,040,046
37,531
88.3%
25,063
49.7%
81
D'Backs
81
2,519,560
31,106
63.4%
34,636
-10.2%
81
Braves
78
2,322,565
29,776
58.7%
30,393
-2.0%
79
Rockies
79
2,311,203
29,256
58.7%
28,816
1.5%
81
Mets
80
2,318,321
28,979
50.5%
28,167
2.9%
77
Reds
81
2,256,396
27,857
66.7%
29,077
-4.2%
81
Brewers
81
2,043,886
25,233
61.0%
20,992
20.2%
81
Marlins
78
1,692,897
21,704
60.5%
16,290
33.2%
80
Pirates
75
1,583,031
21,107
54.8%
20,984
0.6%
78
Expos ^
80
717,155
8,964
23.2%
12,662
-29.2%
81
NL
1,277
39,928,752
31,268
70.2%
28,659
9.1%
1,281
MLB
2,395
72,458,716
30,254
67.5%
28,034
7.9%
2,412

NOTES: This was the inaugural year for the Phillies in Citizens Bank Park, capacity 43,500. The Padres played in new Petco Park, capacity 42,500. ^ = average includes total attendance for games at Olympic Stadium (capacity 46,406) and Hiram Bithorn Stadium (capacity 19,000) in San Juan, Puerto Rico. The Expos averaged 10,334 fans for 21 games at Hiram Bithorn, down 27.3% from last year's 14,222 average for 22 games. The Expos averaged 8,477 for 59 games at Olympic Stadium (THE DAILY)....The Phillies’ attendance was more than double the total from two seasons ago, but “one indication of waning fan interest came in September, as only four of the 13 home dates sold out with the Phillies out of the playoff race. In July and August, 23 of 30 games sold out” (Doug Lesmerises, Delaware County NEWS JOURNAL, 10/4)....The Dodgers’ season total was the third highest in franchise history (L.A. TIMES, 10/4).

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