SBD/Issue 20/The Back of the Book

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  • ESPN Sports Poll: Endorse My Product? No Thanks, Kobe

    The ESPN Sports Poll, a service of TNS Sport, asked respondents aged 12+ if they could choose an athlete to endorse a product in commercials, which athlete would they select. Respondents were then asked to name an athlete that they would choose to keep from endorsing products in commercials. Following are the top 15 athletes named from January through July '04 to endorse a product and to keep from endorsing a product (ESPN Sports Poll).

    BEST ATHLETE TO
    ENDORSE A PRODUCT
    WORST ATHLETE TO
    ENDORSE A PRODUCT
    (N=2,136) (N=1,820)
    RK
    ATHLETE
    %
    RK
    ATHLETE
    %
    1)
    Tiger Woods
    11.1%
    1)
    Kobe Bryant
    14.8%
    2)
    Michael Jordan
    10.6%
    2)
    Dennis Rodman
    8.9%
    3)
    Shaquille O'Neal
    4.3%
    3)
    Shaquille O'Neal
    7.5%
    4)
    Brett Favre
    3.0%
    4)
    Mike Tyson
    4.8%
    5)
    Dale Earnhardt Jr
    2.7%
    5)
    Allen Iverson
    3.4%
    6)
    LeBron James
    2.5%
    6)
    O.J. Simpson
    2.9%
    6t)
    Kobe Bryant
    2.5%
    7)
    Michael Jordan
    2.6%
    8)
    Derek Jeter
    2.3%
    8)
    Tiger Woods
    2.4%
    9t)
    Joe Montana
    1.2%
    9)
    Barry Bonds
    2.3%
    9t)
    Lance Armstrong
    1.2%
    10)
    Pete Rose
    1.6%
    9t)
    Jeff Gordon
    1.2%
    11)
    Jeff Gordon
    1.4%
    12t)
    Alex Rodriquez
    1.1%
    12)
    LeBron James
    1.2%
    12t)
    Peyton Manning
    1.1%
    13t)
    Warren Sapp
    1.1%
    12t)
    Allen Iverson
    1.1%
    13t)
    Charles Barkley
    1.1%
    15)
    Andre Agassi
    1.0%
    15)
    Deion Sanders
    0.8%

    Print | Tags: Baseball, Basketball, ESPN Sports Poll, Football, Golf, Motorsports, Tennis, The Back of the Book
  • Turnstile Tracker: NL Caps Season 9.1% Ahead Of ‘03

    The following presents MLB NL final attendance for the '04 regular season. The NL is up 9.1% compared to last season to an average of 31,268 per game. Seven clubs eclipsed the 3-million mark, and the Expos were the only club to fall under 1 million total fans. League-wide, attendance is up 7.9%, as over 72 million fans attended MLB games, an average of 30,254 (SportsBusiness Journal research).

    FINAL '04 NATIONAL LEAGUE ATTENDANCE
    CLUB
    DATES
    TOTAL
    AVG.
    % CAP.
    '03 AVG.
    % +/-
    '03 DATES
    Dodgers
    81
    3,433,315
    42,387
    76.6%
    38,748
    9.4%
    81
    Phillies
    79
    3,206,532
    40,589
    93.3%
    28,974
    40.1%
    78
    Giants
    81
    3,258,864
    40,233
    98.6%
    40,307
    -0.2%
    81
    Cubs
    81
    3,131,764
    38,664
    99.5%
    36,996
    4.5%
    79
    Cardinals
    80
    3,048,427
    38,105
    74.7%
    35,931
    6.1%
    81
    Astros
    81
    3,044,790
    37,590
    92.9%
    30,299
    24.1%
    81
    Padres
    81
    3,040,046
    37,531
    88.3%
    25,063
    49.7%
    81
    D'Backs
    81
    2,519,560
    31,106
    63.4%
    34,636
    -10.2%
    81
    Braves
    78
    2,322,565
    29,776
    58.7%
    30,393
    -2.0%
    79
    Rockies
    79
    2,311,203
    29,256
    58.7%
    28,816
    1.5%
    81
    Mets
    80
    2,318,321
    28,979
    50.5%
    28,167
    2.9%
    77
    Reds
    81
    2,256,396
    27,857
    66.7%
    29,077
    -4.2%
    81
    Brewers
    81
    2,043,886
    25,233
    61.0%
    20,992
    20.2%
    81
    Marlins
    78
    1,692,897
    21,704
    60.5%
    16,290
    33.2%
    80
    Pirates
    75
    1,583,031
    21,107
    54.8%
    20,984
    0.6%
    78
    Expos ^
    80
    717,155
    8,964
    23.2%
    12,662
    -29.2%
    81
    NL
    1,277
    39,928,752
    31,268
    70.2%
    28,659
    9.1%
    1,281
    MLB
    2,395
    72,458,716
    30,254
    67.5%
    28,034
    7.9%
    2,412

    NOTES: This was the inaugural year for the Phillies in Citizens Bank Park, capacity 43,500. The Padres played in new Petco Park, capacity 42,500. ^ = average includes total attendance for games at Olympic Stadium (capacity 46,406) and Hiram Bithorn Stadium (capacity 19,000) in San Juan, Puerto Rico. The Expos averaged 10,334 fans for 21 games at Hiram Bithorn, down 27.3% from last year's 14,222 average for 22 games. The Expos averaged 8,477 for 59 games at Olympic Stadium (THE DAILY)....The Phillies’ attendance was more than double the total from two seasons ago, but “one indication of waning fan interest came in September, as only four of the 13 home dates sold out with the Phillies out of the playoff race. In July and August, 23 of 30 games sold out” (Doug Lesmerises, Delaware County NEWS JOURNAL, 10/4)....The Dodgers’ season total was the third highest in franchise history (L.A. TIMES, 10/4).

    Print | Tags: Arizona Diamondbacks, Atlanta Braves, Baseball, Chicago Cubs, Cincinnati Reds, Colorado Rockies, Miami Marlins, Houston Astros, Los Angeles Dodgers, Milwaukee Brewers, MLB, New York Mets, Pittsburgh Pirates, San Diego Padres, San Francisco Giants, St. Louis Cardinals, The Back of the Book, Time Warner
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