SBD/Issue 20/Sports Media

Final Nielsen Ratings From Weekend Sports Events

The following lists final Nielsen ratings from weekend sports events (THE DAILY). For broadcast ratings, one ratings point = 1,096,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.

EVENT
DATE
NET
TIME
RAT/SHR
WGC: AMEX Champ. - Third Round
10/2
ABC
1:00-3:30pm
1.2/3
NCAA Football: (regional)
10/2
ABC
3:30-7:00pm
2.5/6
NCAA Football: Arkansas-Florida
10/2
CBS
12:00-3:45pm
2.0/6
NCAA Football: LSU-Georgia
10/2
CBS
3:45-7:15pm
3.1/8
"MLB on Fox": (regional)
10/2
Fox
1:30-4:45pm
3.0/8
NCAA Football: Purdue-Notre Dame
10/2
NBC
2:30-6:15pm
2.5/7
WGC: AMEX Champ. - Final Round
10/3
ABC
1:30-6:00pm
1.3/3
"The NFL Today"
10/3
CBS
12:00-1:00pm
2.3/7
"NFL on CBS": (doubleheader)
10/3
CBS
1:00-7:30pm
8.5/19
"NFL on CBS": (regional)
10/3
CBS
1:00-4:15pm
6.5/16
"NFL on CBS": Broncos-Bucs (47%)
10/3
CBS
4:30-7:30pm
10.6/21
"Fox NFL Sunday"
10/3
Fox
12:00-1:00pm
3.1/9
"NFL on Fox": (regional)
10/3
Fox
1:00-4:00pm
9.5/23
"Discover Card Countdown to Green"
10/3
NBC
1:30-2:30pm
2.9/7
NASCAR Nextel Cup: from Talladega, AL
10/3
NBC
2:30-6:15pm
5.4/12
"MNF on ABC": Chiefs-Ravens
10/4
ABC
9:00-12:00am
11.2/19

           
EVENT
DATE
NET
U.S. AREA
COV AREA
SHR
000s
NFL Monday Night Countdown
9/20
ESPN
1.6
1.9
3
1,710
NCAA Football: Miami-Houston
9/23
ESPN
1.4
1.8
3
1,565
NCAA Football: Penn State-WI
9/25
ESPN
1.6
1.9
4
1,710
NCAA Football: USC-Stanford
9/25
ESPN
1.4
1.8
3
1,559
NCAA Football: NCSU-VA Tech
9/25
ESPN
1.3
1.6
5
1,458
NFL: Buccaneers-Raiders
9/26
ESPN
6.4
7.8
12
6,998
NASCAR Nextel Cup: from Dover
9/26
TNT
3.1
3.9
8
3,437
NFL Prime Time
9/26
ESPN
2.7
3.4
6
3,008
NFL Countdown
9/26
ESPN
1.8
2.2
6
1,921

NASCAR: Sunday's NASCAR Nextel Cup EA Sports 500 on NBC posted a 2% decrease against last year's 5.5/12 for the same race. FSN’s “NASCAR This Morning” prerace show finished the third quarter with a 0.53 average cable rating, up 10% from the 0.48 for the same period (February-September) in ’03. HHs are up 12% from 364,000 to 409,000 (THE DAILY).

NFL: The first window of CBS' Week Four NFL coverage Sunday, featuring regional coverage, was even with last year's Week Three doubleheader coverage. The second window, which featured Broncos-Bucs to 47% of the U.S, was up 2% over last year's 10.4/22. The doubleheader averaged a 1% increase against last year's 8.4/19 for Week Three. Fox' Week Four regional coverage was down 10% (10.5/25) from last year's Week Three regional coverage....Through five weeks, "MNF on ABC" is averaging a 12.2/21, off 2% from a 12.5/21 through five weeks last year. Monday's Chiefs-Ravens was down 7% from a 12.1/20 in '03 (THE DAILY). Cowboys-Redskins drew an 8.1/22 among adults 18-49 and an average of 19.37 million viewers. It was the best “MNF” rating in the demo since November ‘02 (DAILY VARIETY, 10/6).

GOLF: ABC's coverage of the WGC-AmEx Championships earned a 1.3/3 two-day average, down 38% from last year's average. This year marked the lowest-rated two-day average in event history. Sunday's final round was off 43% from last year when Tiger Woods won the tournament. Saturday's third round was off 29% from a 1.7/5 in '03 (THE DAILY).

ON CAMPUS: ABC’s college football coverage is down 20% to a 3.2 compared to the 4.0 at the same point last season. CBS’ coverage of the SEC games is off 3% from last year to a 3.1. NBC's Notre Dame ratings are up 12% to a 2.9. ESPN’s ratings have increased 11% to a 1.8, and TBS’ ratings have risen 25% to a 1.0 (USA TODAY, 10/8).

NOTES: The Felix Trinidad-Ricardo Mayorga middleweight fight generated 420,000 PPV buys. About 260,000 of the buys were from cable homes and 160,000 were from satellite homes (HBO)....SI’s “Scorecard” notes that the September 27 episode of CNBC’s “McEnroe” ranked No. 833 out of 834 Nielsen-rated cable shows, beating only “How To Boil Water” on the Food Network (SI, 10/11 issue)....In its time-slot premiere Tuesday, CBS’ “Clubhouse” drew 10 million viewers but lost 30% of its “NCIS” lead-in and “ranked fourth in its hour among teens” (USA TODAY, 10/8).

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