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SBD/Issue 20/Sponsorships, Advertising & Marketing
Published October 8, 2004
|Abercrombie & Fitch’s Shirt
Draws Colarossi’s Ire
New Balance has extended through ’07 its sponsorship of The LaSalle Bank Chicago Marathon, an event it has sponsored since ‘97. For more on the sponsorship, please see Wednesday’s issue of THE DAILY (THE DAILY).
FITCH FIGHT: In response to an Abercrombie & Fitch T-shirt that shows a male gymnast with the phrase “L is for Loser,” USA Gymnastics President & CEO Bob Colarossi wrote in a letter to A&F CEO Michael Jeffries, “USA Gymnastics is seeking the immediate removal of the item from your stores and on-line store. Pending your response, USA Gymnastics will encourage the more than 4 million gymnastics participants, their families and friends, sponsors and fans of USA Gymnastics, and proponents of all sports to reconsider their support of A&F’s corporate policies and retail products that promote such ideas” (THE DAILY).
GLOBAL SEARCH: Manchester United has launched a road show in Southeast Asia to locate new sponsors. ManU Commercial Dir Andy Anson met with electronics companies, airlines and a telecommunications firm during the show's stop in Bangkok. After Bangkok, the road show will head to Malaysia (AFP, 10/7).
ILLEGAL OPERATION: In N.Y., gossip columnist Elisa Lipsky-Karasz notes that Rockets C Yao Ming was “caught using his Dell laptop on a flight from Houston to New York” (N.Y. POST, 10/8). Ming has a deal with Apple (THE DAILY).
CORRECTION: United Talent Agency, which will represent Anna Kournikova for all off-court marketing, entertainment and endorsement related ventures, is not affiliated with Interpublic Group (IPG). IPG's Octagon will continue to represent Kournikova for all on-court tennis activities.