SBD/Issue 20/Hot Reads

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    Friday, October 8, 2004

    Columnist: MLB’s minority interview rules are silly, but the alternative is worse.

    Both Nextel and NASCAR are thriving under new partnership.

    The TORONTO STAR’s Chris Zelkovich writes, “In Canada, the CBC’s ‘Making The Cut’ really isn’t, with ratings almost 25[%] below expectations. The third episode of the hockey reality series drew only 478,000 viewers, down almost 100,000 from its debut. Many in the TV business are not surprised by the disappointing showing of sports reality shows. Sports fans want live games and reality fans want more of the trumped-up intrigue they've come to expect from shows like ‘The Apprentice’” (TORONTO STAR).

    The L.A. TIMES’ Lee Romney writes, “In what may be a symbolic gesture, voters next month will decide on a ballot proposition that says the stadium at Candlestick Point should keep the name Candlestick Park. But there's a complication: The San Francisco 49ers, who call the park home, in late September sold the publicly owned stadium's name to Bay Area-based Monster Cable Products Inc. Signs at the stadium already have been changed to ‘Monster Park.’ No one knows exactly what the legal impact will be if the proposition passes” (L.A. TIMES).

    The WASHINGTON POST’s Bill Brubaker writes, “With a new sports team coming to town, the question arises: How many $100,000 to $200,000-a-year luxury suites does a telecommunications company, law firm or lobbying group really need -- or can it afford? Some corporate executives already are expressing a sense of skybox fatigue and say they wonder if current investments in tickets to entertainment venues are worth the price” (WASHINGTON POST).


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