Shamrock Looking To Sell Stake Of Learfield Learfield Sports Reportedly Up For Sale Iowa Speedway CEO Talks Schedule Changes NASCAR Struggles With Last-Minute Ticket Buyers Danica Shoots Go Daddy Spot In Charlotte Gym Charlotte Cup Race Could Move To Vegas Van Wagner Sports Invests In CineSport IMS Has Lowest Seating Capacity Since '00 Motocross Team Pushes Sponsor Categories Puma Reports Decline In Q1 Earnings
Upcoming Conferences and Events
Drink Up: ISC And Pepsi Extend Sponsorship Deal To ‘07
Published October 8, 2004
|Pepsi Extends Deal With ISC|
ISC reported Q3 ‘04 net income of $68.1M, or $1.28 per share, up from $36M, or $0.68 per share, in the year-ago period. Q3 net income includes a $36.3M gain from the sale of North Carolina Speedway. Q3 revenue was $156.5M, down from $160.5M in Q3 ‘03, but Labor Day weekend races were recorded in Q3 last year and in Q4 this year. ISC also announced a renewal of its multi-year, multi-track agreement with PepsiCo, which is the official soft drink of ISC’s facilities and title sponsor of the Pepsi 400 at Daytona Int’l Speedway in July (ISC). In Daytona Beach, Jim Haug reports that the “lucrative” extension with PepsiCo runs through ’07. ISC CFO Susan Schandel indicated that other than Nextel, the new Pepsi deal is ISC’s “single largest marketing partnership.” ISC Dir of Investor Relations Wes Harris said the deal is “worth millions of dollars annually and will increase in value annually by a small percentage” (Daytona Beach NEWS-JOURNAL, 10/8).