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SBD/Issue 19/This Week's SBJ
No Headline
Published October 7, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s front-page story examines new IMG Owner Ted Forstmann’s plans |
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| • | Five founding sponsors step up for Dew Action Sports Tour. |
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Broncos Owner Pat Bowlen builds a mile-high reputation. |
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MLB Cardinals may prove profitable despite high payroll. |
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One-On-One with AFL Properties Exec VP Glenn Horine. |
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DEPARTMENTS |
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The Lefton
Report: NBA marketers land sponsor renewals, hunt for some replacements;
Nokia calls for agency review; Baseline Sports goes fishing for business with
NFL-licensed tackle boxes. |
| • | Media
Tracker: Week-by-week ratings for Fox Saturday baseball, top 10 MLB markets,
ESPN numbers for Pete Rose movie. |
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Tube Talk:
Fox, CBS pass the 90 percent mark in NFL sales, turn to different
pricing strategies on remaining inventory; Comcast might get new role in D.C.
baseballbroadcasting; agency offers contrarian view on Olympic ratings. |
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Campus Beat: Virginia Tech frees up money for branding and image-building campaign
as it makes the move to ACC football; Host Communications loses longtime executive. |
| • | Labor & Agents: SFX Sports opens offices in Moscow and South America, tests the waters in India; Rosenhaus adds to his NFL roster; nutritional supplements go to retail with stamp of approval from NFLPA, NFL. |







