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SBD/Issue 19/The Back of the Book
Turnstile Tracker: Unlike Last Year, AL Sees Attendance Gain
Published October 7, 2004
The American League finished the ’04 season with a 6.5% attendance gain compared to last season. League-wide, attendance was up 7.9% to an average of 30,254. Tomorrow: NL attendance (SportsBusiness Journal research). ^ = The Yankees and Devil Rays played two games against each other to start the season in Japan. The totals listed here do not include these games.
|
FINAL
'04 AMERICAN LEAGUE ATTENDANCE
|
|||||||
| CLUB |
DATES
|
TOTAL
|
AVG.
|
%
CAP.
|
03
AVG.
|
%
+/-
|
'03
DATES
|
| Yankees ^ |
79
|
3,775,292
|
47,789
|
83.8%
|
42,785
|
11.7%
|
81
|
| Angels |
81
|
3,375,677
|
41,675
|
92.5%
|
37,791
|
10.3%
|
81
|
| Mariners |
81
|
2,940,731
|
36,305
|
77.2%
|
40,352
|
-10.0%
|
81
|
| Red Sox |
81
|
2,837,304
|
35,028
|
103.7%
|
33,632
|
4.2%
|
81
|
| Orioles |
80
|
2,701,909
|
33,774
|
70.0%
|
30,303
|
11.5%
|
81
|
| Rangers |
79
|
2,513,685
|
31,819
|
66.3%
|
25,857
|
23.1%
|
81
|
| Athletics |
81
|
2,201,516
|
27,179
|
62.2%
|
27,365
|
-0.7%
|
81
|
| White Sox |
78
|
1,905,841
|
24,434
|
58.9%
|
23,945
|
2.0%
|
81
|
| Tigers |
80
|
1,894,533
|
23,682
|
59.8%
|
17,103
|
38.5%
|
80
|
| Twins |
80
|
1,879,222
|
23,490
|
48.9%
|
24,025
|
-2.2%
|
81
|
| Blue Jays |
81
|
1,900,041
|
23,457
|
46.4%
|
22,216
|
5.6%
|
81
|
| Indians |
81
|
1,792,310
|
22,127
|
51.7%
|
21,358
|
3.6%
|
81
|
| Royals |
79
|
1,646,892
|
20,847
|
51.8%
|
22,530
|
-7.5%
|
79
|
| Devil Rays ^ |
77
|
1,165,011
|
15,130
|
34.4%
|
13,070
|
15.8%
|
81
|
| AL TOTALS |
1,118
|
32,529,964
|
29,097
|
64.6%
|
27,327
|
6.5%
|
1,131
|
| MLB TOTALS |
2,395
|
72,458,716
|
30,254
|
67.5%
|
28,034
|
7.9%
|
2,412
|
CALIFORNIA: In L.A., Bill Shaikin reported that the Dodgers and Angels combined to sell nearly 7 million tickets this year, a “record for baseball’s two-team markets.” Dodgers Chair & President Frank McCourt: “The center of gravity in baseball has shifted. People see the passion for the game in Southern California” (L.A. TIMES, 10/3). Angels P Troy Percival, who grew up in Southern California, said, “What football is to Texas, baseball is to Southern California. Everybody plays it and everybody follows it. You’ve always had die-hard Dodger fans and die-hard Angel fans, but we’re going after the ones in the middle, and they’re staring to come our way” (N.Y. TIMES, 10/7).
NOTES: In Seattle, Bob Finnigan reported that the Mariners’ attendance was the fifth-most in club history, “breaking a string of four seasons with more [than] 3 million per year” (SEATTLE TIMES, 10/4)....The Blue Jays’ season attendance was the “highest total since the Jays attracted more than 2.1 million in 1999.” While the Jays from ’91-94 averaged 49,000 fans per game, only the last two games of the season against the Yankees “top that this time around” (TORONTO STAR, 10/4)....In Detroit, John Lowe wrote the Tigers’ total season attendance improved 40% over ’03, “a symbolic return on that $40[M] contract the club tendered to Ivan Rodriguez” (DETROIT FREE PRESS, 10/4).
