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SBD/Issue 237/This Week's SBJ
No Headline
Published September 1, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover story examines the USTA’s preparations around the U.S. Open. |
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| • | Colleges struggling with where to draw the line on sponsorships. |
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Comprehensive coverage from the Athens Games: Who won Gold? |
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TV shift forces large-market Mets into low-revenue pot. |
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NHL teams’ top officials adding their names to pay-cut lists. |
| • | One-On-One with MLB player agent Tom Reich. |
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DEPARTMENTS |
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Reporting From
Athens:Jet Set Sports alters its course as it looks at hospitality
trends; Michael Phelps shifts gears from swimmer to brand representative, and
his sports business future may extend to his college coursework. |
| • | Marketing Medals: No judging controversy here — our Olympics reporter
tells you which sponsors and potential endorsers make the medals stand (and a
couple who never got out of the preliminaries). |
| • | Media
Tracker: Ratings from PGA Championship broadcast, trends at golf’s
major tournaments, ad data for selected sports magazines |
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Breaking Ground:
New AHL franchise plans half-house setup to build demand;
Seahawks cash in on new stadium sponsorships. |
| • | Tube Talk: New player gets spot on “Monday Night Football” virtual first-down line; ABC calls on Cingular Wireless to bring back All-America team. |
