Ameriquest On As Presenting Sponsor Of NFL Opening Event

By Terry Lefton, Editor-at-Large, The Sports Business Daily

Continuing to expand it sports sponsorship portfolio, Ameriquest has signed on as presenting sponsor of next week’s “NFL Opening Kickoff.” The California-based mortgage company will get advertising inventory, opening and closing animation, and on-air mentions as presenting sponsor of the ABC telecast prior to the September 9 Colts-Patriots game and a presence at the NFL Kickoff Football Festival being held in Boston. The sponsorship follows an MLB sponsorship inked earlier this year that has now mushroomed to include more than ten teams and naming rights to the Rangers' ballpark in Arlington. NFL VP/Partnership Marketing & Corporate Sales Peter Murray said there are ongoing discussions about expanding the deal to a full fledged NFL sponsorship. Ameriquest is believed to be the NFL’s first sponsor in the mortgage category. Top-tier sponsors for the kickoff show include Campbell’s, Canon, Coors, Pepsi and Sony PlayStation. Associate partners are Gatorade, Gillette and Visa. The Bonham Group negotiated the deal for Ameriquest. Click here for more on the NFL festival.