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SBD/Issue 13/This Week's SBJ
No Headline
Published September 29, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover story examines the Expos relocation process as MLB inches closer to moving franchise to DC. |
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| • | Ameriquest Mortgage near closing on NFL sponsorship deal. |
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Kevin Wulff stepping down as head of adidas’ U.S. sports marketing. |
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Allianz Life to title sponsor PGA Tour’s West Coast Swing event. |
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One-On-One with Professional Rodeo Cowboys Association’s Steve Hatchell. |
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DEPARTMENTS |
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Sponsorship Symposium:Over two days in New York City, industry leaders discuss
such topics as high-profile categories, the risks and rewards of linking a brand
to sports and athletes, and the power of the Olympics. |
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The Lefton
Report: A closer look at two promotions that seem to be working
— wristbands and bingo-style games; more comings and goings in the sports
marketing world. |
| • | Media
Tracker: Highest-rated programs of the summer, plus record numbers for
ESPN’s World Series of Poker. |
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Tube Talk:
Imagine if Tiger Woods chipped in for the prize purse at a golftournament.
That’s what the economic model of high-stakes TV poker is like, although
it may be in for changes or at least an evolution. |
| • | New Facility: The Milwaukee School of Engineering prepares to move into its new downtown arena, saying goodbye to crowds of less than 1,000 in a rented12,000-seat venue. |
