PGA Tour Has Issue With Player Opportunities Royal Liverpool Getting Tech Upgrades For Open Pinehurst, USGA Prepare For U.S. Open Double NHRA Ratings Hurt By Tape-Delayed Broadcasts Golf Leaders Experiment With 15-Inch Holes NBC Linking Late-Night Shows In With Derby Cincy Looks To Stay At Renovated Fifth Third Arena Masters Overnight Lowest Since '04 Golf Fans Prefer Fords, Verizon Wireless IBM Debuts New Campaign During Masters
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SBD/Issue 13/Sponsorships, Advertising & Marketing
Published September 29, 2004
The LPGA will hold The MasterCard Classic from March 4-6, 2005, at the Bosque Real Country Club in Mexico City, marking the tour’s first event in Mexico since ‘75 (LPGA).
NTRA: SPORTSBUSINESS JOURNAL’s Liz Mullen reports the NTRA has signed a multi-year sponsorship deal with Cendant that will feature the company’s brands –- Budget car rental, Century 21 real estate and Days Inn hotels –- in advertising around horse racing programming. An industry source “estimated [the deal] to be in the high six figures annually” (SPORTSBUSINESS JOURNAL, 9/27 issue).
SMILE: Crest today runs a full-page ad in USA TODAY promoting its new flavors in conjunction with its WNBA partnership. The ad features the smiling faces of Storm F Lauren Jackson, Sparks C Lisa Leslie, Mercury G Diana Taurasi and Fever F Tamika Catchings (THE DAILY).
ACROSS THE BOARD: NHRA multi-team owner Don Schumacher appeared on Speed Channel’s “Wind Tunnel” last night, and said having teams in several different NHRA series has “allowed me to bring sponsors in that support all of the different kinds of vehicles. With the U.S. Army on the Top Fuel car and on Pro Stock bikes, it allows for diversity ... and gives them the opportunity to be in the winner’s circle twice on Sunday but also get some additional TV time. It gets them additional support from the soldiers and does a better job for recruiting” (“Wind Tunnel,” 9/28).Which WNBA player would you most like to endorse your product? Vote in THE DAILY POLL