Hurricanes' Karmanos Elected To Hockey HOF NFL Panthers Sign Lowe's For Training Camp Richardson Donates $100K For Charleston Victims NFL Panthers Sign Young Fan To Contract Heat Still Use D-Wade Tagline Despite Tensions Cam Newton's Portfolio Keeps Growing Panthers Nearing Extension For Cam Newton NFL Panthers Adding Another Private Club Heat Upset With NBA Over Cuba Women's Final Four Draws Big Crowds
SBD/Issue 13/Sponsorships, Advertising & Marketing
Bobcats Bag Harris Teeter To Sponsorship Deal; Dump Agency
Published September 29, 2004
Charlotte-based grocer Harris Teeter has inked a five-year sponsorship agreement with the Bobcats, which industry experts value at $300,000-500,000 annually, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The deal includes promotions at Harris Teeter stores and at Bobcats home games, as well as sponsorship of a preseason game against the Heat on October 26 to be attended by 14,000 middle-school students from the area. Harris Teeter Regional VP John Rohr: “We’ve always been a supporter of the community and the sports teams. We think this fits in with our track record.” Harris Teeter also sponsors the NFL Panthers and Hurricanes (BIZJOURNALS.com, 9/28).
WARDED OFF: The CHARLOTTE BUSINESS JOURNAL’s Spanberg also reports that 18 months after the Bobcats hired Wray Ward Laseter, Charlotte, “to handle their wide-ranging advertising campaign,” the team and agency have parted ways. The team’s ad account was estimated at $1M when awarded in May ’03. Bobcats Exec VP/Corporate Affairs Chris Weiller indicated that the team will “develop some of its advertising internally and has no plans to have an agency of record going forward” (CHARLOTTE BUSINESS JOURNAL, 9/24 issue). Weiller did say that the agency will “continue to work on some specific projects with the Bobcats,” including the launch of C-SET. The team will “likely work with a variety of groups for its marketing needs, along with handling some projects in-house” (CHARLOTTE OBSERVER, 9/28).