SBD/Issue 13/Hot Reads
Published September 29, 2004
REUTERS’ Michael Kahn writes there is a “growing subculture of devotees known as sneakerheads, who spend all night in line eagerly awaiting the release of a new shoe and devote staggering amounts of time and money to collecting footwear. … The sneaker subculture has also attracted the attention of big companies like Nike Inc., which see the shoe-collecting community as a way to gauge the latest fashions and boost their brands among young trend-setters” (REUTERS).
ESPN.com’s Darren Rovell writes Tiger Woods “won nine tournaments in 2000, including 3 majors, and ratings data showed that about twice as many viewers were tuned into events in which Woods was competing for the weekly victory as compared to those tournaments Woods wasn't playing in or contending for a title. This year, as Woods has dropped out of contention on the final Sunday, ratings data from selected tournaments reflects that the same amount of fans aren't watching” (ESPN.com).
The BOSTON HERALD’s Howard Bryant writes Latino baseball players “are popular successes and have scaled the top of the player pay scale, yet the advertising giants of New York’s Madison Avenue have been somewhat cool to them as a group. … Part of the reason is baseball itself. Outside of Ken Griffey Jr. more than a decade ago, Madison Avenue and baseball have never enjoyed a particularly warm relationship. Compared to the marketing successes of NBA stars like [Michael] Jordan, Shaquille O'Neal and Kobe Bryant, baseball players are virtually invisible” (BOSTON HERALD).
The SAN JOSE MERCURY NEWS’ Barry Witt writes that the Expos’ relocation
to DC is “seen as having significant implications – both good and bad
– for the civic and business leaders trying to get the A’s to move to
The Newark STAR-LEDGER’s Jerry Izenberg writes, “The naming rights business goes beyond advertising. It conquers our culture and buries our history. If they could buy the right to the American flag you would see stars and stripes on everything from toilet paper to jock itch remedies. For every new stadium in this country a new and positively ridiculous name arises on the landscape” (Newark STAR-LEDGER).