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SBD/Issue 13/Facilities & Venues
Jets’ New West Side Game Plan Focuses On The Grassroots
Published September 29, 2004
The Jets are “overhauling their campaign” for the proposed West Side stadium with a “sharp increase in advertising spending and recruitment of a broader group of allies,” according to Anne Michaud of CRAINS N.Y. BUSINESS. The team is also “courting elected officials, especially outside Manhattan, and community leaders,” and is enlisting pro-stadium union officials to “step up their efforts,” which will include a rally Wednesday. Jets Senior Manager of Public Affairs Larry Scott-Blackmon was hired to “reach out to minority community leaders,” and the Jets are making “feel-good” donations to such groups as the Harlem Hellfighters youth football program. Jets Owner Woody Johnson and President Jay Cross are meeting with leaders outside of Manhattan, such as Bronx Borough President Adolfo Carrion and former New York Comptroller H. Carl McCall. The team was outspent by stadium opponents “by more than 3-to-1 on advertising in the six months ended June 30, with the Jets’ total reaching only $750,000. Its new budget calls for shelling out $300,000 a week for an indefinite time period.” New Jets ads point out “that the revenue from the project will exceed spending and will put [N.Y.] in a better position to meet all of its priorities.” A consultant for the stadium opposition noted, “The Jets for a long time were pitching this thing as they would to a board room. They have gotten the message and shifted tactics. They are making it look more grassroots-y” (CRAINS N.Y., 9/27 issue).
HISTORY LESSON: In an Op/Ed in today’s WALL STREET JOURNAL, N.Y. Mayor Michael Bloomberg writes the 2012 Olympics “would lead to the greatest private investment in public infrastructure in the city’s history. ... Transforming the Far West Side of Manhattan is one of the smartest investments [N.Y.] can make in its future. It is the best way to maximize America’s chances to win the Olympics and create a golden legacy that generations of New Yorkers and our visitors will enjoy” (WALL STREET JOURNAL, 9/29).