SBD/Issue 226/The Back of the Book

PGA Tour Ratings A Mixed Bag Of Ups And Downs

The following presents a Nielsen ratings trend for weekend rounds of PGA Tour events plus The Masters, U.S. Open and British Open played before the PGA Championship. Of the 62 weekend rounds broadcast through August 8, 34 have seen a decline in ratings and 24 have posted gains. The Chrysler Classic of Tucson, played the same weekend as the WGC-Accenture Match Play Championship, is omitted. Final ratings for last weekend's PGA Championship will be released later this week.

TIGER WATCH: To date this season, Tiger Woods has played in 14 events, winning the WGC-Accenture. Of the 28 weekend rounds where Tiger has played, only 11 rounds have earned a gain in ratings from last year (THE DAILY).

04 PGA TOUR WEEKEND NIELSEN RATINGS THROUGH AUGUST 8
————THIRD————
——FOURTH——
TOURNAMENT
NET
04
03
% +/-
04
03
% +/-
Mercedes Champ.
ESPN
0.72
0.55
30.9%
1.30
1.15
13.0%
Sony Open.
ESPN
0.95
0.96
-1.0
0.97
0.96
1.0%
Bob Hope Classic
ABC^
2.0/5
2.2/5
-9.1%
3.8/8
3.5/8
8.6%
FBR Open
ABC^
2.5/6
1.6/4
56.3%
3.0/6
2.6/5
15.4%
Pebble Beach
CBS
2.5/6
2.6/7
-3.8%
3.4/7
3.5/8
-2.9%
Buick Invt'l
CBS
3.1/8
4.2/10
-26.2%
4.4/9
6.1/12
-27.9%
Nissan Open
ABC
2.8/7
3.1/8
-9.7%
3.9/9
4.6/10
-15.2%
WGC - Accenture
ABC
3.5/9
3.8/9
-7.9%
4.8/12
5.1/11
-5.9%
Ford Champ.
NBC
2.1/6
2.0/6
5.0%
2.8/7
3.3/8
-15.2%
Honda Classic
NBC
1.8/5
2.0/6
-10.0%
2.6/6
2.8/7
-7.1%
Bay Hill Invt'l
NBC
2.1/6
2.9/7
-27.6%
2.5/6
3.2/7
-21.9%
Players Champ.
NBC
2.6/7
2.9/7
-10.3%
3.6/9
3.7/8
-2.7%
BellSouth Classic
NBC
2.1/6
2.0/5
5.0%
2.5/6
2.6/6
-3.8%
Masters
CBS
5.9/15
5.2/14
13.5%
7.3/19
8.3/19
-12.0%
MCI Heritage
CBS
1.7/5
1.8/5
-5.6%
2.6/6
2.8/8
-7.1%
Shell Houston Open
CBS
1.3/4
2.2/6
-40.9%
1.5/4
2.4/6
-37.5%
HP Classic*
CBS
1.7/5
1.7/5
0.0%
2.1/5
2.6/7
-19.2%
Wachovia Champ.
CBS
2.7/8
2.0/6
35.0%
3.6/10
2.2/6
63.6%
Byron Nelson Champ.
CBS
2.9/8
1.9/5
52.6%
3.8/10
2.4/6
58.3%
Bank of America Colonial
CBS
2.2/6
2.1/6
4.8%
2.9/8
2.4/7
20.8%
St. Jude Classic
CBS^^
1.4/4
1.2/4
16.7%
1.8/5
1.6/4
12.5%
Memorial Tourn.
CBS
2.8/8
2.7/8
3.7%
3.6/9
3.1/8
16.1%
Buick Classic
ABC
2.0/6
1.4/4**
42.9%
2.8/7
3.2/8
-12.5%
U.S. Open
NBC
4.5/13
4.6/13
-2.2%
5.5/15
4.9/13
12.2%
Booz Allen Classic
ABC
1.6/5
0.9/3
77.8%
1.6/4
1.6/4
0.0%
Cialis Western Open
ABC
1.9/6
3.1/9
-38.7%
2.6/8
2.8/7
-7.1%
John Deere Classic
ABC
1.3/4
NA
NA
1.9/5
NA
NA
British Open
ABC
2.7/9
3.3/11
-18.2%
4.3/14
4.5/15
-4.4%
U.S. Bank Champ.
CBS ^^
1.3/4
1.4/4
-7.1%
1.9/5
1.8/5
5.6%
Buick Open
CBS
2.7/8
2.9/9
-6.9%
3.9/9
3.7/9
5.4%
International
CBS
1.6/5
2.4/7
-33.3%
1.8/4
2.7/7
-33.3%

NOTES: ^ = CBS provided coverage in ‘03. ^^ = ABC provided coverage in '03. * = Because of rain, the rating under the third-round column reflects the second round of play, and the rating under the fourth-round column reflects the third round. ** = In '03, the third round was rain-delayed coverage. NA = Not available (THE DAILY).

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