SBD/Issue 226/Sports Media

Butterfly Effect: MSN Deal Boosts Fox Sports Web Traffic

MSN Deal Increasing Popularity, one month after it began providing content for, “has staged a come-from-behind surge to become the Web’s second-most-popular sports site” behind, according to comScore rankings cited by Paul Gough of the HOLLYWOOD REPORTER. comScore numbers show that logged 10.4 million unique visitors in July, up 360% from 2.3 million in June, when was still providing content for logged 13.4 million unique visitors in July, down from 14.1 million in June when visitors “were still being counted in its totals.” Nielsen//NetRatings in July placed Yahoo Sports’ Web site second behind in terms of unique visitors, and third. Fox Sports Interactive Media Senior VP & GM Ross Levinsohn: “We’re on the cusp of a couple very big deals, and these numbers validate the pitches that have been going on for the past two months” (HOLLYWOOD REPORTER, 8/17).

Return to top

Related Topics:

ESPN, Microsoft, Media, Walt Disney, Yahoo

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug