SBD / Issue 197 / DHL Signs Deal With USOC

SBD/Issue 197/Olympics

DHL Signs Deal With The USOC & Gets Exclusivity On NBC

Published July 7, 2004

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DHL has signed on as the official express delivery & logistics provider of the '04 U.S. Olympic Team. Under the deal, DHL will provide express delivery services to and from Athens for U.S. athletes, USOC staff, volunteers and sponsors. DHL will begin airing Olympic-related TV ads nationally later this month focusing on DHL as a supporter of Team USA. Additionally, through an exclusive U.S. broadcast agreement with NBC, DHL will be the only express delivery company to air national TV spots during the '04 Games (DHL).

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NBC, Olympics, USOC

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