MLB's Mid-Summer Classic Already A Sellout For Fox

Fresh off of Independence Day weekend, we look ahead to another July tradition — the MLB All-Star Game. Fox has sold out of ad inventory for Tuesday's game, with spots having been snapped up by MLB corporate sponsors, as well as movie houses and auto makers. Also, the network plans to debut several new broadcast enhancements during the game, including cameras that should give fans a more intimate view. Meanwhile, Bud Selig in a WALL STREET JOURNAL Q&A promises to keep pushing the envelope in marketing the game of baseball.

Signed, Sealed, Delivered
DHL signs on as USOC sponsor, lands exclusive NBC broadcast agreement for Athens.

Mountain Climber
Rockies' five-year extension with FSN may include much- needed $20M payment upfront.

Back To L.A.?
Moreno, Selig discuss changing Angels' name from "Anaheim" to "Los Angeles."

Fresh Faces
Sharapova sees marketability spurred by win over Serena at Wimbledon; Roddick helps men's overnight jump 33%.

Landing Strip
Jets seeking tax-exempt financing on West Side stadium.

Halftime Entertainment
P&G pays six-figure sum for deodorant brand to sponsor EA Sports' "NCAA Football 2005."

Just For The Record
Ratner meets the press to deny reports of payroll slash.

Wheel Alignment
IRL's Tony George reportedly asserts that he must lead any unified open-wheel series.

Leap Year
BUSINESSWEEK reports IMG's financial fortunes have improved since McCormack's death.

Jackpot!
Signed slots bill could alter Pittsburgh's sports landscape.

Calls 'Em Like He Sees 'Em
TNT's Steve Kerr downplays notion of conflict with investment in Suns.

Hook, Line and Sinker
Judge rules against John Henry in Lloyd's of London claim for injured Marlins pitcher.

Capitol Investment
Senators plan to add 2,000 seats at Corel Centre.

The World According To Van Gorp
Lynx C becomes first active WNBA player to admit her homosexuality.