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SBD/Issue 174/This Week's SBJ
No Headline
Published June 2, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover story goes behind the scenes on race day with Lowe’s Motor Speedway President Humpy Wheeler.
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| • | AFL suiting up with Nike in apparel partnership. |
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Jets hire IMG to study pricing for West Side stadium. |
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MLB and MLBPA discussing drug testing. |
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One-On-One with SFX Senior VP Donald Dell. |
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DEPARTMENTS |
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| • | Media Tracker: Belmont looks for a ratings bump, demographic breakdowns for key
springtime properties, traffic to top sports Web sites. |
| • | Campus Beat: Women’s sports programs facing budget cuts at University of Iowa,
but it will be much less severe than earlier feared; Missouri, Learfield closing
in on long-term multimedia rights extension. |
| • | Global Sports: USA Gymnastics gets a bounce as Visa renews sponsorship, takes
title to national championships; USOC sponsor contracts for 2005-2008 cycle top
$400 million. |
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Tube Talk:
Outdoor Life Network rides Armstrong’s quest for history in campaign
to market Tour de France beyond cycling fans; Comcast’s new regional sports
network takes shape in Chicago. |
| • | Labor & Agents: Sports lawyers group hears from NHL and players union, but it doesn’t hear much optimism about easy labor settlement; NBPA’s Hunter says league age rules working well. |
