They've Got The Power (Bar): Phelps, Krayzelburg Land Deals

PowerBar has signed a new endorsement deal with U.S. swimmer Michael Phelps and renewed its deal with U.S. swimmer Lenny Krayzelburg. PowerBar, the Official Nutritional Energy Bar Supplier of the '04 U.S. Olympic Team, has sponsored Krayzelburg for more than four years (PowerBar).

Michael Phelps Adds PowerBar To His Growing List Of Sponsors

BONUS BABY: In a front-page piece in yesterday's WASHINGTON POST, Michael Ruane wrote Speedo's pledge to give Phelps a $1M bonus should he tie or break Mark Spitz' Olympic record of seven gold medals has been a "brilliant marketing coup: generating extensive media coverage that, to the delight of his corporate sponsors, has catapulted Phelps into the public spotlight as no other swimmer since Spitz." Speedo Senior VP/Team Sales & Marketing Stu Isaac: "The bonus has been worth every bit of it, even if he's not able to achieve that very, very difficult goal. Because it really raised the profile of swimming, and Michael Phelps in particular, in the public's eye. ... A lot of people wouldn't have written about our sponsorship deal with Michael if it wasn't for that bonus clause." Premier Management Group President Evan Morgenstein, whose company represents other top swimmers, said the bonus has "created a huge buzz. Speedo's the big winner; we'll see if Michael is." Phelps also has deals with Visa, Argent Mortgage, Omega, Vans and AT&T Wireless (WASHINGTON POST, 6/1).