SBJ In-Depth On Overnight Delivery Services' Sponsorships

Sponsorship Report Card on June 28, 2004: Overnight Delivery Services. Whether it's UPS taking a spin with NASCAR, FedEx taking snaps with the NFL, or the Postal Service riding along with Lance Armstrong, overnight delivery services play key roles in sports sponsorship. We'll look at the ways the services use sports to deliver their message to consumers and businesses, and we'll ask marketing experts to grade how well the industry is activating its sponsorships. Closing Date: June 14, 2004. Materials Due: June 16, 2004. To find out more about SportsBusiness Journal's Special Reports and In-Depth sections please call Ad Sales Director Tom Kilby at 212-790-1278 or email at tkilby@sportsbusinessjournal.com.

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