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SBD/Issue 158/This Week's SBJ
No Headline
Published May 7, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s In-Depth examines sports’ role in the traditional TV upfront marketplace, as programmers and ad buyers discuss which specific types of sports programs fit into the buy/sell period.
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| • | EA Sports inks $1B licensing deal with NFLPA’s Players Inc. |
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Reebok close to extending licensing deal with NFL through 2014. |
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Sponsors welcome back World Cup of Hockey. |
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One-On-One with A’s GM Billy Beane. |
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DEPARTMENTS |
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| • | The Lefton Report: Triple Crown, NTRA in talks about pooling TV rights; Lewis
marketing image on the mend. |
| • | Media
Tracker: Market-by-market ratings for NFL draft coverage, Nextel Cup numbers,
six-year track record from the Kentucky Derby. |
| • | Global
Sports: IOC-licensed attraction brings “Olympic Spirit” to Toronto;
Greek yachts promise a sense of security for some at Athens Games; controversial
swimming promotion runs dry. |
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Tube Talk:
Twins try to clear the air about pricing of their fledgling RSN; steady
ratings gains for FSN’s regional report; L.A. cable systems get a big bump
from sports advertising. |
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Using The Web:
Teams in Dallas, Los Angeles expand Their reach, borrow ideas from
non-sports sites. |
| • | Labor & Agents: IMG re-signs two NFL first-rounders, becoming fifth agency with three top-round selections; Chinese golfer Zhang drops Starscope, adds IMG; Clarett likely to bypass CFL, his agent says. |
