SBD/Issue 154/Sponsorships, Advertising & Marketing

Ad Monitor: Buick Places Its Bet On Kentucky Derby

The following chart presents the ads run during NBC's broadcast of the Kentucky Derby Saturday from 5:00-6:45pm ET. The feed monitored was from Charlotte's WCNC-NBC. The ads appear with their frequency and length (THE DAILY).

OMPANY/BRAND
ADS/LENGTH
COMPANY/BRAND
ADS/LENGTH
Buick
5 :30, 4 :15
AIG
2 :15
Visa
6 :30
Nikon
2 :15
Computer Associates
4 :30
MCI
1 :60
Goodyear
4 :30
Merck
1 :60
Allstate
3 :30
Best Buy
1 :30
Anheuser Busch
2 :30
Intrepid Fallen HeroesFund
1 :30
AT&T
2 :30
Lexus
1 :30
Ford
2 :30
SC Johnson
1 :30
Miller Brewing
2 :30
Transitions Optical
1 :30

NOTES: Anheuser-Busch promoted its Michelob Ultra beer. Miller Brewing advertised a variety of its beers in its spoof of a presidential debate. Merck promoted its Zocor drug. SC Johnson advertised its Ziploc Freezer Bags.

BROUGHT TO YOU BY: The following sponsored elements were included in the broadcast: "Buick Triple Crown Moment" and "Computer Associates Race Replay." The Goodyear blimp was scheduled to provide aerial coverage but was unable to due to poor weather.

PROMOS: The following promos for NBC programming aired, with their frequency listed parenthetically: "Frasier" (1), "Friends" (1), "NASCAR on NBC" (1), Athens Games (1), "Rolex Equestrian Championships Presented By Bayer" (1), "Scrubs" (1) and "10.5" (1).

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