SBD/Issue 154/Hot Reads

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Monday, May 3, 2004


Cruise ships holding Jacksonville’s Super Bowl XXXIX efforts together.

Endorsement opportunities coming for WNBA Sun draft pick Lindsay Whalen.

The WASHINGTON POST’s Thomas Heath writes of sports programming in HD, “Despite the creeping spread of high-definition television into homes across the [U.S.], sports and television executives say it is increasingly apparent that HDTV is unlikely to be the ratings and revenue windfall they had thought a few years ago, when the first HDTV sets hit the stores” (WASHINGTON POST).

The N.Y. TIMES’ Juliet Macur writes of Yankees Owner George Steinbrenner, “As always, there are at least two distinct sides to him: brash bully and charitable gentleman.  But some people who know him well say the facets of his personality have multiplied over the past few years. … In his advancing age, Steinbrenner has been struggling to control his emotions.  He’s just as apt to tear up as blow up” (N.Y. TIMES).

The Toronto GLOBE & MAIL’s Tom Tebbutt writes of the men’s Tennis Masters Series, “The Masters Series achieved brand recognition for its nine events and the season-ending Masters Cup.  Also, by making entry automatic … for the top players, fields were stronger than the Super Nines.  But recently, there has been a trend to players picking and choosing events – shown by Federer and Roddick taking a pass on the Masters Series Monte Carlo, much as Pete Sampras and Andre Agassi did in the Super Nine days of the 1990s” (Toronto GLOBE & MAIL).

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