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SBD/Issue 121/This Week's SBJ
No Headline
Published March 15, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s In-Depth focuses on mixed-use sports facility projects, including profiles of three projects in development.
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IMG helping ex-White House Press Secretary Ari Fleischer look for PR deals. |
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Serena Williams courting other agencies following expiration of IMG deal. |
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Lexus branding Turner Field parking lot to supplement sponsorship. |
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Firms giving retro jerseys the old college try. |
| • | One-on-One with Sports Illustrated columnist Frank Deford. |
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DEPARTMENTS |
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| • | The
Lefton Report: Ricoh puts name on MLB's season-opening series in Japan; Pfizer renews its Viagra
sponsorship with MLB; Masterfoods will bring "Snickers Hungriest Player" promo for
second helping in NFL. |
| • | Global
Sports: USOC's lodging plans in Athens haven't been sunk by cruise line's financial trouble;
hospitality exec reports back from Athens; socialists out, conservatives in in Greece,
so what will it mean? |
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Using Marketing:
Why do companies with
sports marketing programs forget about doing PR? |
| • | Labor
and Agents: IMG
in talks with shoe and apparel companies, racket makers for new junior tennis clients;
Roddick signs multiyear deal with video game maker Namco; Imani Sports signs snowboarder. |
| • | Breaking Ground: International Facilities Group signs first facility management contract, in Stockton, Calif.; details on Levy's deal with Dodgers; Virginia Tech putting fireplaces in new party suites at football stadium. |
