Lewis Family To Sell Shares In Stable To Help Promote Sport

Lewises Aiming To Bring More Owners To Horse Racing

Thoroughbred owners BOB and BEVERLY LEWIS "will sell a 10[%] interest in their stable of 2-year-old thoroughbreds to attract new owners to horse racing," according to Curtis Eichelberger of BLOOMBERG NEWS. The group is called PREMIER THOROUGHBRED VENTURES. Bob Lewis said that he and his wife will "select 15 'high-profile, high-income individuals' who've never owned a thoroughbred to invest in 27 horses who were bought at public auction." Each share will cost about $135,000, "though the possible addition of three more horses might increase the price slightly." Thoroughbred Daily News President & co-Publisher BARRY WEISBORD, who is promoting the sale, said that Lewis "would like at least five of the investors to be 'cultural celebrities' who could help publicize the sport. Lewis: "It opens the door to a vast number of people who could say to themselves, 'I'll take a flyer'" (BLOOMBERG NEWS, 3/12).