Marketplace Round-Up

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports Pfizer "has quietly renewed its Viagra sponsorship with" MLB for another year through an option in its existing deal. Viagra, which will no longer use Orioles 1B Rafael Palmeiro as a spokesperson, is "looking to increase its team sponsorships to as many as 14 clubs and run more in-stadium activity to go along with another mlb.com promo" (SPORTSBUSINESS JOURNAL, 3/15 issue).

TWO-SOME: The No. 88 UPS Ford driven by Dale Jarrett, which finished ninth during yesterday's Golden Corral 500, "featured a paint scheme saluting the upcoming 50th Masters appearance" of golfer Arnold Palmer, who was the grand marshal of the race (Richmond TIMES-DISPATCH, 3/15).

GOING WEST: NFL Network's "NFL Total Access" went behind the scenes on Friday on the set of a new Coors Light spot at the L.A. Coliseum featuring former Broncos QB John Elway, referee Red Cashion and NFL Network's Rich Eisen. The spot will air next season (NFL Network, 3/12).