It's Covered: America West Arena's Paseo Sponsored By A-B

Anheuser-Busch has purchased the naming rights for the Bud Light Paseo, "a major feature in the $67[M] expansion" of America West Arena, and extended their media, sponsorship and promotional agreement with the Suns through the '06-07 season, according to the ARIZONA REPUBLIC. The Bud Light Paseo, on the east side of the arena, features a 50- by 350-foot canopy, "more than $1[M] in audio and video technology ... a new bar and a television studio/live performance stage." America West Arena GM Paige Peterson predicted that the area "will not only be fully integrated into the 160 annual sports, entertainment and cultural events at America West Arena but will also work in concert with all downtown venues" (ARIZONA REPUBLIC, 3/13).