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SBD/Issue 84/Sponsorships, Advertising & Marketing
Published January 21, 2004
In N.Y., Steven Greenhouse reports the NBA yesterday removed "several dozen sweatshirts made in Myanmar" from the NBA Store in N.Y. after National Labor Committee Dir Charles Kernaghan "accused the league of violating" the Burmese Freedom & Democracy Act, which bans imports from Myanmar. NBA Dir of PR Matt Bourne announced the league was pulling the items off the sales floor "two and a half hours after receiving an inquiry from" the N.Y. Times (N.Y. TIMES, 1/21).
Bloom Appears To Be Out Of Luck
In Attempt To Retain Endorsements
BLOOM: As Univ. of Colorado WR and Olympic skier Jeremy Bloom is challenging the NCAA rule banning its athletes from receiving endorsement money, USA TODAY's Wieberg & Michaelis report Bloom's "only hope of twinning football and endorsements appears to lie in a change of rules," which is not possible until August '05. NCAA VP/Membership Services Kevin Lennon said of Bloom's situation, "A rule change is option No. 1. The second possibility would be to encourage the Academic Review Subcommittee to grant a waiver under limited conditions, and legislation would be subsequently introduced" (USA TODAY, 1/21).
METS: After the British Meteorological Office (Met Office) tried to keep the Mets from registering their logo in the U.K., British officials ruled that the team would be allowed to do so. MLBP "had applied to register the Mets' logo" to sell merchandise in the U.K., but Britain's Ministry of Defense, which owns the logo "Met Office" for the agency, protested, "saying people would not be able to tell the difference" (REUTERS, 1/21). Meanwhile, the Mets yesterday unveiled their new motto, "Catch the Energy" (N.Y. TIMES, 1/21).