SBD/Issue 84/Sponsorships, Advertising & Marketing

MLB Series In Japan Gets Sponsor, Yanks In Pinstripes

Yankees Will Wear Home Pinstripes
For Road Japanese Series

Japan-based copier company Ricoh has signed on as title sponsor of MLB's '04 season-opening series at the Tokyo Dome March 28-31. The "'04 Ricoh MLB Opening Series" covers six games, including two Yankees-D'Rays regular-season games and four Japan-U.S. pre-season games between the Yankees, D'Rays, Yomiuri Giants and Hanshin Tigers (Ricoh).

CHANGING STRIPES: The AP reports that even though the D'Rays are the designated home team for the two games in Japan against the Yankees, Yankees LF Hideki Matsui said that the D'Rays "agreed to let the Yankees wear their home uniforms both nights for the benefit of the Japanese fans." MLB Senior Dir of Media Relations Pat Courtney: "Since they are known for their pinstripes throughout the world, the decision was made that it would be appropriate for these games" (AP, 1/20).

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