NFL Eyeing L.A. Stadium Site Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Packers Donate $200,000 For Plaza Naming Rights Source: UFC's Reebok Deal Worth $70M Patriots Unveil Renderings Of Field-Level Lounge Patriots' Nike Shoe Goes On Sale Monday Falcons Stadium Bidding For Super Bowl, CFP Falcons To Start Selling PSLs In Early '15 Patriots' Account Tweets At Racist Handle Raiders' Davis Meets With San Antonio Officials
SBD/Issue 84/Sponsorships, Advertising & Marketing
Brady, Pats Gear Climbs The Chart; Breakfast With Jake
Published January 21, 2004
Brady Second Only To Vick In Jersey
Sales From December 1 - January 15
From December 1-January 15, Patriots QB Tom Brady's No. 12 jersey "was the second-best-selling replica jersey" on NFLShop.com, behind Falcons QB Michael Vick, according to Greg Gatlin of the BOSTON HERALD. During the same period, the Patriots overall "rose to second place in terms of merchandise popularity," behind only the Packers, while the Panthers ranked seventh. By 9:00am ET Monday, NFLShop.com "had sold 10,100 Pats locker room conference championship caps and T-shirts. By comparison, overnight sales totaled 7,500 items" for the Raiders after their AFC Championship victory last year. Season-to-date, the Patriots rank ninth in terms of merchandise sales on NFLShop.com, while Brady "has moved up to 11th overall" (BOSTON HERALD, 1/21).
CAJUN CRUNCH: Pittsburgh-based PLB Sports, the company that created Flutie Flakes, is now marketing "Jake's Flakes," around Panthers QB Jake Delhomme. Boxes "should hit Carolina store shelves soon" (CHARLOTTE OBSERVER, 1/21).