AEG Reports Warn Against Inglewood Stadium NFL Sends Out Surveys On New Rams Venue Chargers Put Pressure On San Diego Task Force Chargers, Raiders Propose Shared L.A. Stadium Raiders Withholding O.Co Coliseum Rent NFL Panthers Staying Put At Wofford Greg Hardy Could Still Face Discipline From NFL Falcons Bring In $2.5M In PSL Payments Brady Seeks To Grow His Personal Brand Should Falcons Be Punished For Extra Crowd Noise?
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SBD/Issue 84/Sponsorships, Advertising & Marketing
Brady, Pats Gear Climbs The Chart; Breakfast With Jake
Published January 21, 2004
Brady Second Only To Vick In Jersey
Sales From December 1 - January 15
From December 1-January 15, Patriots QB Tom Brady's No. 12 jersey "was the second-best-selling replica jersey" on NFLShop.com, behind Falcons QB Michael Vick, according to Greg Gatlin of the BOSTON HERALD. During the same period, the Patriots overall "rose to second place in terms of merchandise popularity," behind only the Packers, while the Panthers ranked seventh. By 9:00am ET Monday, NFLShop.com "had sold 10,100 Pats locker room conference championship caps and T-shirts. By comparison, overnight sales totaled 7,500 items" for the Raiders after their AFC Championship victory last year. Season-to-date, the Patriots rank ninth in terms of merchandise sales on NFLShop.com, while Brady "has moved up to 11th overall" (BOSTON HERALD, 1/21).
CAJUN CRUNCH: Pittsburgh-based PLB Sports, the company that created Flutie Flakes, is now marketing "Jake's Flakes," around Panthers QB Jake Delhomme. Boxes "should hit Carolina store shelves soon" (CHARLOTTE OBSERVER, 1/21).