SBD/Issue 84/Ratings & Research

Sugar Bowl Ad Monitor

AD MONITOR: ADS ARE SWEET AT THE SUGAR BOWL The following presents the brands advertised on ABC's broadcast of the "Nokia Sugar Bowl" on January, 2004. The feed monitored was from Charlotte's WSOC-ABC. The ads appear in terms of frequency and length. Some companies with strictly Charlotte-area affiliations have been excluded.

COMPANY/BRANDS
AD/LENGTH
COMPANY/BRANDS
ADS/LENGTH
Nokia
6 :30, 1 :60
Big 12
1 :30
Ford
7 :30
Buena Vista
1 :30
Dodge
6 :30
Cingular
1 :30
Allstate
5 :30
Frito-Lay
1 :30
Bank of America
2 :30, 2 :60
Jack in the Box
1 :30
Pontiac
4 :30
LSU
1 :30
ADT
3 :30
Monster
1 :30
Charles Schwab
3 :30
Nat. Drug Control
1 :30
Citi
3 :30
New Line Cinema
1 :30
Anheuser-Busch
2 :30
PepsiCo
1 :30
Bellsouth
2 :30
Russell
1 :30
BMW
2 :30
SEC
1 :30
Capital One
2 :30
State Farm
1 :30
Chrysler
2 :30
Subway
1 :30
FedEx
2 :30
Universal
1 :30
Gatorade
2 :30
Univ. of Oklahoma
1 :30
General Mills
2 :30
Bojangles
1 :15
Jeep
2 :30
Chili's
1 :15
Miller Brewing
2 :30
Red Lobster
1 :15
The Home Depot
2 :30
H&R Block
1 :15
Warner Brothers
2 :30
MGM
1 :15
Taco Bell
2 :30
20th Century Fox
1 :15
Aflac
1 :30

NOTES: Anheuser-Busch promoted its Budweiser and Bud Light beers; General Mills promoted Total Cereal; Miller Brewing advertised Miller beer; Warner Brothers promoted "The Big Bounce" and "Torque"; Buena Vista promoted "Miracle"; Frito-Lay advertised its Lays brand; New Line Cinema promoted "Lord of the Rings: The Return of the King"; PepsiCo promoted its Sierra Mist brand; Universal promoted "Along Came Polly"; MGM promoted the DVD release of "Out of Time"; and 20th Century Fox promoted the DVD release of "X2: X Men United."

BROUGHT TO YOU BY: The following sponsored elements segments ran during the broadcast: "Built Ford Tough Pre- Game Report"; "Allstate BCS Standings"; "Dodge Defensive Playbook"; "Tostitos Player Comparison"; "Aflac Trivia Question"; "X3 Halftime Show"; "The Home Depot Coaching Adjustments"; "FedEx Ground Stats"; "Jeep Rushing Playbook"; "Pontiac High Performance"; "Nokia's Best Connection"; "Built Ford Tough Post-Game Report"; and "Built Ford Tough Play of the Game."

PROMOS: The following network promos for ABC and ESPN aired, with their frequency: "According To Jim" (4), "8 Simple Rules" (4), "I'm With Her" (4), "Line of Fire" (4), "TGIF" (4), "The Bachelorette" (3), "Less Than Perfect" (3), "Cast Away" (2), "Celebrity Mole: Yucatan" (2), Enhanced TV (2), "Hope & Faith" (2), "Life With Bonnie" (2), "Married to the Kellys" (2), "NHL on ABC" (2), "Stephen King's Hospital" (2), "Alias" (1), college basketball on ESPN (1), "Dream Job on ESPN" (1), "It's All Relative" (1), "George Lopez" (1), "My Wife & Kids" (1), "Primetime Thursday" (1), "The Practice" (1) and "Threat Matrix" (1).

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