SBD/Issue 84/Ratings & Research

Orange Bowl Ad Monitor

AD MONITOR: FEDEX RUNS NINE SPOTS ON ABC'S ORANGE BOWL The following presents the brands advertised during ABC's "FedEx Orange Bowl" on January 1, 2004. The feed monitored was from New York's WABC-ABC. The ads appear with their frequency and length. Some companies with strictly New York-area affiliations have been excluded (THE DAILY).

COMPANY/BRAND
ADS/LENGTH
COMPANY/BRAND
ADS/LENGTH
FedEx
9 :30
Acura
1 :30
Ford
8 :30
Aflac
1 :30
Dodge
4 :30
Anheuser-Busch
1 :30
Frito-Lay
4 :30
Atlantis
1 :30
Pontiac
4 :30
Big East
1 :30
Bank of America
2 :60, 2 :30
Chevrolet
1 :30
Taco Bell
3 :30, 1 :15
Cingular
1 :30
ADT
3 :30
Domino's
1 :30
Nokia
3 :30
Florida State Univ.
1 :30
The Home Depot
3 :30
Gatorade
1 :30
Allstate
2 :30
Hyundai
1 :30
BMW
2 :30
Infiniti
1 :30
Capital One
2 :30
Univ. of Miami
1 :30
Chrysler
2 :30
New Line Cinema
1 :30
Citi
2 :30
Penda
1 :30
General Mills
2 :30
Russell Athletic
1 :30
Jeep
2 :30
Subway
1 :30
Miller Brewing
2 :30
Volvo
1 :30
The Boston Beer Co
. 2 :15
Chili's
1 :15
Wrangler
1 :30, 1 :15
MGM
1 :15
Warner Brothers
2 :15
20th Century Fox
1 :15
Charles Schwab
1 :60
Universal
1 :15
ACC
1 :30

NOTES: Anheuser-Busch promoted its Budweiser brand; Miller Brewing promoted Miller Lite; General Mills advertised Cheerios; MGM promoted the DVD release of "Out of Time"; Frito-Lay advertised its Lays and Tostitos brands; The Boston Beer Company promoted Sam Adams beer; Warner Brothers promoted the theatrical release of "Torque" and "Last Samarai"; 20th Century Fox promoted the DVD release of "X2: X Men United"; New Line Cinema promoted "Lord of the Rings: The Return of the King"; and Universal promoted the DVD release of "American Wedding."

BROUGHT TO YOU BY: The following segments were sponsored during the broadcast: "Built Ford Tough Pre-Game Report"; "Pontiac High Performance"; "Aflac Trivia Question"; "Chrysler Passing Playbook"; "X3 Halftime Show"; "Nokia Team Comparison"; "The Home Depot Coaching Adjustments"; "Allstate BCS Standings"; "FedEx Air Stats"; "FedEx Ground Stats"; "Dodge Defensive Playbook"; "Tostitos Game Summary"; and aerial views from the Goodyear blimp.

PROMOS: The following network promos for ABC and ESPN aired, listed with their frequency: "Celebrity Mole: Yucatan" (3), "The Bachelorette" (3), "Cast Away" (2), "8 Simple Rules" (2), "Enhanced TV" (2), "I'm With Her" (2), "It's All Relative" (2), "Line of Fire" (2), "NBA on ABC" (2), "NFL on ABC" (2), "Nokia Sugar Bowl" (2), "TGIF" (2), "Tostitos Fiesta Bowl" (2), "According To Jim" (1), "Chick- fil-A Peach Bowl" (1), "George Lopez" (1), "Hope & Faith" (1), "Less Than Perfect" (1), "My Wife & Kids" (1), "Primetime Thursday" (1), "Stephen King's Kingdom Hospital" (1) and "Threat Matrix" (1).

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