SBD/Issue 84/Ratings & Research

Fiesta Bowl Ad Monitor

AD MONITOR: IT'S A PARTY AT THE TOSTITOS FIESTA BOWL The following presents the brands advertised on ABC's broadcast of the "Tostitos Fiesta Bowl" on January 2, 2004. The feed monitored was from Charlotte's WSOC-ABC. The ads appear with their frequency and length. Some companies with strictly Charlotte-area affiliations have been excluded.

COMPANY/BRAND
ADS/LENGTH
COMPANY/BRAND
ADS/LENGTH
Ford
8 :30
Taco Bell
2 :30
Frito-Lay
7 :30
Red Lobster
2 :15
Dodge
6 :30
Charles Schwab
1 :60
FedEx
5 :30
Aflac
1 :30
Nokia
5 :30
Anheuser-Busch
1 :30
Pontiac
4 :30
Nivea for Men
1 :30
Allstate
3 :30
Big 10
1 :30
Jeep
3 :30
Big 12
1 :30
Miller Brewing
3 :30
Cingular
1 :30
The Home Depot
3 :30
Frito-Lay
1 :30
Bank of America
2 :60
Kansas State Univ
. 1 :30
Gatorade
2 :60
New Line Cinema
1 :30
ADT
2 :30
Ohio State Univ.
1 :30
BMW
2 :30
Russell Athletic
1 :30
Bellsouth
2 :30
Subway
1 :30
Capital One
2 :30
Warner Brothers
1 :30
Chrysler
2 :30
Wrangler
1 :30
Citi
2 :30
Chili's
1 :15
General Mills
2 :30
MGM
1 :15
PepsiCo
2 :30

NOTES: Miller Brewing promoted Miller beer; 20th Century Fox promoted "Cheaper By The Dozen" and "X2: X Men United"; Anheuser-Busch advertised Michelob Amber Bock; Frito-Lay promoted its Lay's brand, New Line Cinema promoted "Lord of the Rings: The Return of the King"; Warner Brothers promoted "The Big Bounce"; General Mills advertised its Honeynut Cheerios brand; PepsiCo promoted Sierra Mist and Pepsi; and MGM promoted the DVD release of "Out of Time." BROUGHT TO YOU BY: The following sponsored elements ran during the broadcast: "Built Ford Tough Pre-Game Report"; "Jeep Rushing Playbook"; "Pontiac High Performance Halftime Show"; "Aflac Trivia Question"; "Allstate BCS Standings"; "The Home Depot Coaching Adjustments"; "Dodge Defensive Playbook"; "FedEx Ground Stats"; and "Built Ford Tough Play of the Game."

PROMOS: The following ABC and ESPN promos aired during the broadcast, listed with their frequency: "TGIF" (4), "Celebrity Mole: Yucatan" (3), "George Lopez" (3), "NFL on ABC" (3), "Nokia Sugar Bowl" (3), "Cast Away" (2), "8 Simple Rules" (2), "Enhanced TV" (2), "I'm With Her" (2), "It's All Relative" (2), "Line of Fire" (2), "My Wife & Kids" (2), "NBA on ABC" (2), "The Bachelorette" (2), "According To Jim" (1), "Alias" (1), "ESPN" (1), "ESPN.com" (1), "Extreme Makeover" (1), "Hope & Faith" (1), "Primetime Thursday" (1), "The Practice" (1) and "Threat Matrix" (1).

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