SBD/Issue 84/Ratings & Research

OLN's NHL Debut



The following chart presents the ads run during OLN’s debut NHL broadcast on October 5, featuring Rangers-Flyers. The information includes OLN’s pregame, game and postgame coverage. The ads appear with their frequency and length.

COMPANY/BRAND
ADS/LENGTH
COMPANY/BRAND
ADS/LENGTH
Dodge
6, :30
Go RVing
2, :30
BMW
5, :30
Guaranteed Computer Finance
1, :60
Verizon
5, :30
Monster.com
2, :30
People PC
2, :60
Progressive
2, :30
The Nautilus Group
2, :60
Scott's
2, :30
Honda
3, :30
Seneca One
2, :30
Lowe's
3, :30
Sprint
2, :30
New Line Cinema
3, :30
Subway
2, :30
Nissan
3, :30
IBM
1, :30
Polaris
3, :30
Suzuki
1, :30
Castrol
2, :30
VW
1, :30
EA Sports
2, :30
 

NOTES: The Nautilus Group promoted its Bowflex machine. New Line Cinema promoted the theatrical release of “Domino.” Polaris promoted its Ranger ATV. Castrol promoted Syntec oil. EA Sports promoted the “NHL 06” videogame.

BROUGHT TO YOU: Dodge also titled the intermission report.

PROMOS: OLN aired a long promo four times touting the following programs: “PBR Finals”; “NHL on OLN”; “Rock the Boat”; “Wanted: Ted or Alive”; “Shark Hunters”; and “Survivor.” The broadcast also included individual promos for those shows (THE DAILY).



Ad Monitors
OLN's NHL Debut Little League World Series ESPY Awards Belmont Stakes
U.S. Open Women's Final MLS All-Star Game MLB All-Star Game French Open Men's Final
U.S. Open Men's Final Battle At The Bridges NBA Draft Coca-Cola 600
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