SBD/Issue 84/Ratings & Research

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  • Fiesta Bowl Ad Monitor

    AD MONITOR: IT'S A PARTY AT THE TOSTITOS FIESTA BOWL The following presents the brands advertised on ABC's broadcast of the "Tostitos Fiesta Bowl" on January 2, 2004. The feed monitored was from Charlotte's WSOC-ABC. The ads appear with their frequency and length. Some companies with strictly Charlotte-area affiliations have been excluded.

    COMPANY/BRAND
    ADS/LENGTH
    COMPANY/BRAND
    ADS/LENGTH
    Ford
    8 :30
    Taco Bell
    2 :30
    Frito-Lay
    7 :30
    Red Lobster
    2 :15
    Dodge
    6 :30
    Charles Schwab
    1 :60
    FedEx
    5 :30
    Aflac
    1 :30
    Nokia
    5 :30
    Anheuser-Busch
    1 :30
    Pontiac
    4 :30
    Nivea for Men
    1 :30
    Allstate
    3 :30
    Big 10
    1 :30
    Jeep
    3 :30
    Big 12
    1 :30
    Miller Brewing
    3 :30
    Cingular
    1 :30
    The Home Depot
    3 :30
    Frito-Lay
    1 :30
    Bank of America
    2 :60
    Kansas State Univ
    . 1 :30
    Gatorade
    2 :60
    New Line Cinema
    1 :30
    ADT
    2 :30
    Ohio State Univ.
    1 :30
    BMW
    2 :30
    Russell Athletic
    1 :30
    Bellsouth
    2 :30
    Subway
    1 :30
    Capital One
    2 :30
    Warner Brothers
    1 :30
    Chrysler
    2 :30
    Wrangler
    1 :30
    Citi
    2 :30
    Chili's
    1 :15
    General Mills
    2 :30
    MGM
    1 :15
    PepsiCo
    2 :30

    NOTES: Miller Brewing promoted Miller beer; 20th Century Fox promoted "Cheaper By The Dozen" and "X2: X Men United"; Anheuser-Busch advertised Michelob Amber Bock; Frito-Lay promoted its Lay's brand, New Line Cinema promoted "Lord of the Rings: The Return of the King"; Warner Brothers promoted "The Big Bounce"; General Mills advertised its Honeynut Cheerios brand; PepsiCo promoted Sierra Mist and Pepsi; and MGM promoted the DVD release of "Out of Time." BROUGHT TO YOU BY: The following sponsored elements ran during the broadcast: "Built Ford Tough Pre-Game Report"; "Jeep Rushing Playbook"; "Pontiac High Performance Halftime Show"; "Aflac Trivia Question"; "Allstate BCS Standings"; "The Home Depot Coaching Adjustments"; "Dodge Defensive Playbook"; "FedEx Ground Stats"; and "Built Ford Tough Play of the Game."

    PROMOS: The following ABC and ESPN promos aired during the broadcast, listed with their frequency: "TGIF" (4), "Celebrity Mole: Yucatan" (3), "George Lopez" (3), "NFL on ABC" (3), "Nokia Sugar Bowl" (3), "Cast Away" (2), "8 Simple Rules" (2), "Enhanced TV" (2), "I'm With Her" (2), "It's All Relative" (2), "Line of Fire" (2), "My Wife & Kids" (2), "NBA on ABC" (2), "The Bachelorette" (2), "According To Jim" (1), "Alias" (1), "ESPN" (1), "ESPN.com" (1), "Extreme Makeover" (1), "Hope & Faith" (1), "Primetime Thursday" (1), "The Practice" (1) and "Threat Matrix" (1).

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  • Orange Bowl Ad Monitor

    AD MONITOR: FEDEX RUNS NINE SPOTS ON ABC'S ORANGE BOWL The following presents the brands advertised during ABC's "FedEx Orange Bowl" on January 1, 2004. The feed monitored was from New York's WABC-ABC. The ads appear with their frequency and length. Some companies with strictly New York-area affiliations have been excluded (THE DAILY).

    COMPANY/BRAND
    ADS/LENGTH
    COMPANY/BRAND
    ADS/LENGTH
    FedEx
    9 :30
    Acura
    1 :30
    Ford
    8 :30
    Aflac
    1 :30
    Dodge
    4 :30
    Anheuser-Busch
    1 :30
    Frito-Lay
    4 :30
    Atlantis
    1 :30
    Pontiac
    4 :30
    Big East
    1 :30
    Bank of America
    2 :60, 2 :30
    Chevrolet
    1 :30
    Taco Bell
    3 :30, 1 :15
    Cingular
    1 :30
    ADT
    3 :30
    Domino's
    1 :30
    Nokia
    3 :30
    Florida State Univ.
    1 :30
    The Home Depot
    3 :30
    Gatorade
    1 :30
    Allstate
    2 :30
    Hyundai
    1 :30
    BMW
    2 :30
    Infiniti
    1 :30
    Capital One
    2 :30
    Univ. of Miami
    1 :30
    Chrysler
    2 :30
    New Line Cinema
    1 :30
    Citi
    2 :30
    Penda
    1 :30
    General Mills
    2 :30
    Russell Athletic
    1 :30
    Jeep
    2 :30
    Subway
    1 :30
    Miller Brewing
    2 :30
    Volvo
    1 :30
    The Boston Beer Co
    . 2 :15
    Chili's
    1 :15
    Wrangler
    1 :30, 1 :15
    MGM
    1 :15
    Warner Brothers
    2 :15
    20th Century Fox
    1 :15
    Charles Schwab
    1 :60
    Universal
    1 :15
    ACC
    1 :30

    NOTES: Anheuser-Busch promoted its Budweiser brand; Miller Brewing promoted Miller Lite; General Mills advertised Cheerios; MGM promoted the DVD release of "Out of Time"; Frito-Lay advertised its Lays and Tostitos brands; The Boston Beer Company promoted Sam Adams beer; Warner Brothers promoted the theatrical release of "Torque" and "Last Samarai"; 20th Century Fox promoted the DVD release of "X2: X Men United"; New Line Cinema promoted "Lord of the Rings: The Return of the King"; and Universal promoted the DVD release of "American Wedding."

    BROUGHT TO YOU BY: The following segments were sponsored during the broadcast: "Built Ford Tough Pre-Game Report"; "Pontiac High Performance"; "Aflac Trivia Question"; "Chrysler Passing Playbook"; "X3 Halftime Show"; "Nokia Team Comparison"; "The Home Depot Coaching Adjustments"; "Allstate BCS Standings"; "FedEx Air Stats"; "FedEx Ground Stats"; "Dodge Defensive Playbook"; "Tostitos Game Summary"; and aerial views from the Goodyear blimp.

    PROMOS: The following network promos for ABC and ESPN aired, listed with their frequency: "Celebrity Mole: Yucatan" (3), "The Bachelorette" (3), "Cast Away" (2), "8 Simple Rules" (2), "Enhanced TV" (2), "I'm With Her" (2), "It's All Relative" (2), "Line of Fire" (2), "NBA on ABC" (2), "NFL on ABC" (2), "Nokia Sugar Bowl" (2), "TGIF" (2), "Tostitos Fiesta Bowl" (2), "According To Jim" (1), "Chick- fil-A Peach Bowl" (1), "George Lopez" (1), "Hope & Faith" (1), "Less Than Perfect" (1), "My Wife & Kids" (1), "Primetime Thursday" (1), "Stephen King's Kingdom Hospital" (1) and "Threat Matrix" (1).

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  • Sugar Bowl Ad Monitor

    AD MONITOR: ADS ARE SWEET AT THE SUGAR BOWL The following presents the brands advertised on ABC's broadcast of the "Nokia Sugar Bowl" on January, 2004. The feed monitored was from Charlotte's WSOC-ABC. The ads appear in terms of frequency and length. Some companies with strictly Charlotte-area affiliations have been excluded.

    COMPANY/BRANDS
    AD/LENGTH
    COMPANY/BRANDS
    ADS/LENGTH
    Nokia
    6 :30, 1 :60
    Big 12
    1 :30
    Ford
    7 :30
    Buena Vista
    1 :30
    Dodge
    6 :30
    Cingular
    1 :30
    Allstate
    5 :30
    Frito-Lay
    1 :30
    Bank of America
    2 :30, 2 :60
    Jack in the Box
    1 :30
    Pontiac
    4 :30
    LSU
    1 :30
    ADT
    3 :30
    Monster
    1 :30
    Charles Schwab
    3 :30
    Nat. Drug Control
    1 :30
    Citi
    3 :30
    New Line Cinema
    1 :30
    Anheuser-Busch
    2 :30
    PepsiCo
    1 :30
    Bellsouth
    2 :30
    Russell
    1 :30
    BMW
    2 :30
    SEC
    1 :30
    Capital One
    2 :30
    State Farm
    1 :30
    Chrysler
    2 :30
    Subway
    1 :30
    FedEx
    2 :30
    Universal
    1 :30
    Gatorade
    2 :30
    Univ. of Oklahoma
    1 :30
    General Mills
    2 :30
    Bojangles
    1 :15
    Jeep
    2 :30
    Chili's
    1 :15
    Miller Brewing
    2 :30
    Red Lobster
    1 :15
    The Home Depot
    2 :30
    H&R Block
    1 :15
    Warner Brothers
    2 :30
    MGM
    1 :15
    Taco Bell
    2 :30
    20th Century Fox
    1 :15
    Aflac
    1 :30

    NOTES: Anheuser-Busch promoted its Budweiser and Bud Light beers; General Mills promoted Total Cereal; Miller Brewing advertised Miller beer; Warner Brothers promoted "The Big Bounce" and "Torque"; Buena Vista promoted "Miracle"; Frito-Lay advertised its Lays brand; New Line Cinema promoted "Lord of the Rings: The Return of the King"; PepsiCo promoted its Sierra Mist brand; Universal promoted "Along Came Polly"; MGM promoted the DVD release of "Out of Time"; and 20th Century Fox promoted the DVD release of "X2: X Men United."

    BROUGHT TO YOU BY: The following sponsored elements segments ran during the broadcast: "Built Ford Tough Pre- Game Report"; "Allstate BCS Standings"; "Dodge Defensive Playbook"; "Tostitos Player Comparison"; "Aflac Trivia Question"; "X3 Halftime Show"; "The Home Depot Coaching Adjustments"; "FedEx Ground Stats"; "Jeep Rushing Playbook"; "Pontiac High Performance"; "Nokia's Best Connection"; "Built Ford Tough Post-Game Report"; and "Built Ford Tough Play of the Game."

    PROMOS: The following network promos for ABC and ESPN aired, with their frequency: "According To Jim" (4), "8 Simple Rules" (4), "I'm With Her" (4), "Line of Fire" (4), "TGIF" (4), "The Bachelorette" (3), "Less Than Perfect" (3), "Cast Away" (2), "Celebrity Mole: Yucatan" (2), Enhanced TV (2), "Hope & Faith" (2), "Life With Bonnie" (2), "Married to the Kellys" (2), "NHL on ABC" (2), "Stephen King's Hospital" (2), "Alias" (1), college basketball on ESPN (1), "Dream Job on ESPN" (1), "It's All Relative" (1), "George Lopez" (1), "My Wife & Kids" (1), "Primetime Thursday" (1), "The Practice" (1) and "Threat Matrix" (1).

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  • OLN's NHL Debut



    The following chart presents the ads run during OLN’s debut NHL broadcast on October 5, featuring Rangers-Flyers. The information includes OLN’s pregame, game and postgame coverage. The ads appear with their frequency and length.

    COMPANY/BRAND
    ADS/LENGTH
    COMPANY/BRAND
    ADS/LENGTH
    Dodge
    6, :30
    Go RVing
    2, :30
    BMW
    5, :30
    Guaranteed Computer Finance
    1, :60
    Verizon
    5, :30
    Monster.com
    2, :30
    People PC
    2, :60
    Progressive
    2, :30
    The Nautilus Group
    2, :60
    Scott's
    2, :30
    Honda
    3, :30
    Seneca One
    2, :30
    Lowe's
    3, :30
    Sprint
    2, :30
    New Line Cinema
    3, :30
    Subway
    2, :30
    Nissan
    3, :30
    IBM
    1, :30
    Polaris
    3, :30
    Suzuki
    1, :30
    Castrol
    2, :30
    VW
    1, :30
    EA Sports
    2, :30
     

    NOTES: The Nautilus Group promoted its Bowflex machine. New Line Cinema promoted the theatrical release of “Domino.” Polaris promoted its Ranger ATV. Castrol promoted Syntec oil. EA Sports promoted the “NHL 06” videogame.

    BROUGHT TO YOU: Dodge also titled the intermission report.

    PROMOS: OLN aired a long promo four times touting the following programs: “PBR Finals”; “NHL on OLN”; “Rock the Boat”; “Wanted: Ted or Alive”; “Shark Hunters”; and “Survivor.” The broadcast also included individual promos for those shows (THE DAILY).



    Ad Monitors
    OLN's NHL Debut Little League World Series ESPY Awards Belmont Stakes
    U.S. Open Women's Final MLS All-Star Game MLB All-Star Game French Open Men's Final
    U.S. Open Men's Final Battle At The Bridges NBA Draft Coca-Cola 600

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