SBD/Issue 84/Franchises

Flooding The Gates: Angels Project Record Ticket Sales

Following Key Acquisitions, Angels
Prepared For Record Ticket Sales

The Angels, who drew a record three million fans in '03, project "another record year of season ticket sales, defying conventional wisdom that dictates sales rise the year following a successful season and fall the year following a miserable one," according to Bill Shaikin of the L.A. TIMES. The Angels sold a record 21,500 season tickets following the '02 World Series, and Angels VP/Communications Tim Mead said that renewals this winter are "running substantially ahead of last winter's" 95% renewal rate. New season tickets sales total about 2,800. Mead: "They've seen the Angels in the news since the season ended, and they like what they see" (L.A. TIMES, 1/21).

SPEND MONEY TO MAKE MONEY: Angels Owner Arte Moreno, on his investments in the team, including the offseason acquisitions of P Bartolo Colon and RF Vladimir Guerrero: "I can afford to do some things to invest in our business and our team. Any time you are in any kind of business, you want to put your people and your team in a position to win." MLB Commissioner Bud Selig said of Moreno, "He has created a lot of interest in the game and a lot of interest in the second-largest market. You can see the energy he has brought." Rangers Owner Tom Hicks: "I wish he was in a different division. He is speaking more loudly with his actions than his words" (ARIZONA REPUBLIC, 1/21). Washington State Univ. Sports Economist Rodney Fort: "If a new owner comes in and spends tons of money, that means he anticipated that the old owners were screwing up fundamentally. If not, a new owner comes in and says, 'Yeah, I guess the previous owner had it pegged pretty good.' If he's putting a bunch of money into player payroll that wasn't there before, Mr. Moreno apparently sees something Disney didn't about his market" (ORANGE COUNTY REGISTER, 1/21).

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