SBD/Issue 84/Facilities & Venues

Local Area Networked: Phillies Sell Rights To Spring Home

Bright House Networks Putting
Its Name On New Ballpark

New York-based cable TV and high-speed internet provider Bright House Networks, a Time Warner subsidiary, has purchased the naming rights for the Phillies' new $28M spring training facility opening this season in Clearwater, Florida. The agreement is for an initial term of ten years plus two five-year renewal options. Financial terms were not disclosed (Phillies). In St. Pete, Bob Putnam reports Bright House will pay the Phillies $1.7M over 10 years. Clearwater Parks & Recreation Dir Kevin Dunbar said that the city of Clearwater will receive "roughly $35,000 in the first year" including "annual payments that grow over time." Phillies Dir of Florida Operations John Timberlake said that he "spoke with as many as 120 companies with local ties, including Publix, Checkers, Eckerd Drugs, Hooters and Outback, before pitching seriously to 12." Timberlake started negotiating with Bright House in May (ST. PETERSBURG TIMES, 1/21).

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