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SBD/Issue 84/Classified Advertisements
SBJ Reviews The Growth Of Sports Talk Radio
Published January 21, 2004
Sports talk radio fuels debate on the airwaves, but is it making much of an impact with advertisers? We'll review the growth of sports talk radio, with an emphasis on key markets such as New York, Chicago, Los Angeles and Boston. What syndicated programming has worked best? Who's making gains in local markets? Are sports talk radio hosts becoming marketing stars in their local area, reaching the all-important, male-demo for potential advertisers? Publishing Date: February 16. Closing Date: February 2. Materials Due: February 4.
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