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SBD/Issue 83/Sponsorships, Advertising & Marketing
Jeremy Bloom To Make NCAA Decide On Skiing Endorsements
Published January 20, 2004
Bloom Forcing NCAA
To Make Decision
Univ. of Colorado WR and Olympic skier Jeremy Bloom is "forcing the NCAA to either grant approval for his skiing endorsements or ban him from playing collegiate football," according to Chris Dempsey of the DENVER POST. Bloom: "I want everyone to know that I will not willingly leave college football. I only want what is fair, for the NCAA to control my amateur career and the [IOC] to control my ski career." Dempsey notes Bloom dropped his skiing endorsements two years ago, "after the NCAA said they violated its rules on athletes receiving payments." He filed a lawsuit in '02 to overturn the decision, but a Boulder, CO, judge upheld the ruling. Bloom yesterday indicated that he "immediately will begin accepting ski-specific endorsements," and Univ. of Colorado Assistant AD for Media Relations Dave Plati said that as soon as Bloom begins accepting endorsement money, "the university will begin self-reporting the violations to the NCAA." NCAA Dir of PR Jeff Howard said, "We have not been able to come to a solution that benefits both parties. But the NCAA remains open to finding a way to resolve the issue." Bloom said that he will not play in any Colorado football games "if a decision hasn't been reached by the start of the 2004 season." Bloom: "I'm not going to put CU at risk at all" (DENVER POST, 1/20). Also in Denver, B.G. Brooks reports Bloom said that any ski-related endorsements "would amount to 'bare-bones' earnings just enough to allow Bloom to pay for an individual coach, a nutritionist, a personal trainer, travel expenses, etc., to maintain his pursuit of a gold medal." Bloom's father, Larry Bloom, said, "He has to accept endorsements; the sport of freestyle skiing has evolved ... he's got no other choice" (ROCKY MOUNTAIN NEWS, 1/20).